P&G: Crest Toothpaste, 1960s
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| Voiceover | Now for more excerpts | 0:01 |
| from the round table discussion | 0:02 | |
| in Greene County, Missouri, | 0:03 | |
| as this mother sums up the rules of good dental health. | 0:04 | |
| - | Good food, good care, brushing. | 0:07 |
| Man | Anything else? | 0:11 |
| - | Oh, choosing a good dentist and doing what he says. | 0:12 |
| Woman | Picking your dentist office is an important- | 0:16 |
| Second Woman | I think so, too. | 0:18 |
| Third Woman | And our dentist, our children, | 0:19 |
| they like him as a person, | 0:20 | |
| so they're not a bit afraid to go to the dentist. | 0:22 | |
| And I think that's important, if they have no fear in | 0:25 | |
| conjunction with the dentist, | 0:27 | |
| because he is their friend, actually. | 0:28 | |
| - | Oh, we have a wonderful dentist, | 0:32 |
| though, I've gone to him forever, I mean- | 0:34 | |
| and so I just thought that I'd take my little girl | 0:36 | |
| and let her meet him. | 0:40 | |
| - | I haven't ever taken in a four year old. | 0:41 |
| I've asked him about bringing her in. | 0:43 | |
| And he said, bring her in some time when you aren't busy, | 0:45 | |
| just for me to meet her and get to be buddies. | 0:48 | |
| Man | Have you ever asked your dentist about Crest? | 0:51 |
| - | I have never asked him what toothpaste to use. | 0:53 |
| Man | Mm-hmm. | 0:56 |
| - | I will, next time. | 0:56 |
| (group laughter) | 0:57 | |
| - | When I send my children sometimes out to the store, | 0:59 |
| it's always Crest they bring back. | 1:01 | |
| I don't have to tell them what. | 1:02 | |
| They've been using Crest for two years. | 1:04 | |
| - | If someone has tried it, like these people have, | 1:06 |
| and come out for it, then I'm much more likely to try it. | 1:09 | |
| Male Voiceover | Crest is the only toothpaste | 1:11 |
| recognized effective against cavities | 1:14 | |
| by the American Dental Association. | 1:15 | |
| Their council on dental therapeutics said, | 1:17 | |
| "Crest has been shown to be | 1:20 | |
| an effective decay-preventive dentifrice | 1:22 | |
| that can be of significant value | 1:24 | |
| when used in a conscientiously applied program | 1:26 | |
| of oral hygiene and regular professional care." | 1:28 | |
| Have you tried Crest in your family dental program? | 1:32 | |
| At your next checkup, | 1:35 | |
| ask your dentist about Crest. | 1:36 |
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