P&G: Crest Toothpaste, 1960s
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| Narrator | These cameras are setup | 0:01 |
| in Greene County, Missouri. | 0:02 | |
| Where they're filming an unrehearsed, | 0:03 | |
| two hour panel discussion on the subject of dental health. | 0:05 | |
| Tonight we're going to hear some excerpts about Crest | 0:08 | |
| and the importance of dental health. | 0:10 | |
| - | As mothers, we all want the best for our children | 0:12 |
| and I think we're probably going to do the best | 0:14 | |
| we can to see that they have good health. | 0:16 | |
| Good teeth. | 0:20 | |
| - | Well how can you help your children have good teeth? | 0:21 |
| - | Well first and foremost, checkups. | 0:23 |
| And second would be brushing after eating, the proper way. | 0:25 | |
| Then, the proper food | 0:29 | |
| and not too many snacks. | 0:31 | |
| And wanting to brush after snacks also. | 0:33 | |
| And toothpaste has a lot to do with it. | 0:38 | |
| - | Do you all feel that the kind of toothpaste | 0:41 |
| makes a difference? | 0:43 | |
| - | Well, I would think so. | 0:44 |
| It's bound to make a difference. | 0:46 | |
| Some better than others. | 0:49 | |
| Interviewer | What kind do you use? | 0:51 |
| - | We use Crest. | 0:52 |
| We've used it for a number of years in our family | 0:53 | |
| with good results. | 0:56 | |
| - | I think what sold our family on it | 0:57 |
| was this whole page of advertisement about Crest | 0:58 | |
| after they had discovered | 1:02 | |
| that it was helping to prevent cavities. | 1:03 | |
| Then so I thought we'll try it | 1:07 | |
| and we've used it ever since. | 1:10 | |
| Narrator | Have you tried Crest in your family. | 1:11 |
| Crest proved effective against cavities | 1:14 | |
| in 11 years of tests. | 1:16 |
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