P&G: Crest Toothpaste, 1960s
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| - | I'd like you to meet my guests, | 0:01 |
| the Kimmel family from Oak Park, Illinois, | 0:02 | |
| Phyllis and Jack and Craig and Scottie Kimmel | 0:05 | |
| over there with my youngsters. | 0:09 | |
| You know, I always thought that I was a confirmed Crest fan, | 0:11 | |
| but you ought to hear this gal. | 0:13 | |
| - | Well, I've got good reason. | 0:15 |
| After all, I'm married to a man | 0:17 | |
| who helped prove that Crest reduces cavities. | 0:18 | |
| - | Oh? | 0:21 |
| - | You see, Jack was one of the hundreds of students | 0:22 |
| who took part in a toothpaste test when he was in college. | 0:24 | |
| - | Oh, well, what side were you on, Jack? | 0:27 |
| - | Well, of course we didn't know | 0:29 |
| while the tests were going on. | 0:30 | |
| The dental scientists gave everybody toothpaste | 0:32 | |
| in blank tubes like this. | 0:34 | |
| - | Actually, one group used Crest | 0:37 |
| and the others used the same toothpaste, | 0:39 | |
| but without Fluoristan in it | 0:41 | |
| - | Then, when they compared our dental records | 0:43 |
| at the end of two years, | 0:45 | |
| they found the group I was in had fewer cavities. | 0:47 | |
| Host | And then you'd been on the Crest side? | 0:50 |
| - | Right, and our group had 34% fewer cavities with Crest. | 0:51 |
| - | With proof like that right in my own family, | 0:57 |
| you can see why I wouldn't let my boys | 0:59 | |
| use any other toothpaste. | 1:01 | |
| - | We use Crest. | 1:03 |
| (host laughs) | 1:04 | |
| - | You bet we do. | 1:05 |
| Daddy's taught us all how to reduce cavities. | 1:07 | |
| When your own husband was in the test, | 1:10 | |
| you know that Crest works. | 1:12 | |
| - | And of course, we all know that it works best | 1:13 |
| in a good dental health program. | 1:15 | |
| How about you kids giving us the three rules | 1:18 | |
| for good dental health? | 1:20 | |
| - | Go to the dentist twice a year. | 1:23 |
| - | Be careful about the three year teeth. | 1:24 |
| - | Brush your teeth after you eat. | 1:28 |
| Children | With Crest. | 1:30 |
| - | Yeah! | 1:32 |
| - | (laughs) And if you mothers want fewer cavities | 1:33 |
| in your family, those are the rules to follow. | 1:37 | |
| Remember what Jack Kimmel helped prove. | 1:40 | |
| - | Our group had 34% fewer cavities with Crest. | 1:43 |
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