P&G: Crest Toothpaste, 1960s
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Transcript
Transcripts may contain inaccuracies.
| - | You know this young mother as June Lockhart. | 0:00 |
| In private life, she is Mrs. John Lindsay. | 0:02 | |
| - | Oh, this noble beast is Laddie, the family pooch. | 0:06 |
| - | Mama? | 0:10 |
| Why doesn't Laddie have to brush his teeth? | 0:11 | |
| - | He cleans his teeth chewing bones and things. | 0:13 |
| Dogs don't have to brush. | 0:15 | |
| - | No, but people do. | 0:17 |
| And we're one family that's glad we've got Crest | 0:18 | |
| to brush with. | 0:22 | |
| Youngsters need all the help they can get | 0:23 | |
| in preventing cavities, | 0:25 | |
| and that's why I decided some years ago | 0:26 | |
| that we'd switch to Crest. | 0:28 | |
| I'd seen the commercials on television, | 0:30 | |
| the same as you have, | 0:32 | |
| and the Crest story made a lot of sense to me, | 0:33 | |
| you know, the way those clinical tests proved | 0:35 | |
| that Crest reduces cavities. | 0:38 | |
| And of course, we all know that Crest is the only | 0:41 | |
| toothpaste recognized effective against cavities | 0:43 | |
| by the American Dental Association. | 0:46 | |
| Just listen to this statement from their Council on | 0:48 | |
| Dental Therapeutics. | 0:51 | |
| Crest has been shown to be an effective | 0:53 | |
| decay-preventive dentifrice that can be of significant | 0:55 | |
| value when used in a conscientiously applied program | 0:58 | |
| of oral hygiene | 1:02 | |
| and regular professional care. | 1:04 | |
| So that means, | 1:07 | |
| Crest works best when you follow the dental health rules, | 1:08 | |
| watch between-meal treats, | 1:11 | |
| see the dentist regularly, | 1:13 | |
| and brush often with Crest. | 1:15 | |
| Those are our dental rules, | 1:17 | |
| and I hope they're yours too | 1:18 | |
| because Crest is the toothpaste for families | 1:21 | |
| who want fewer cavities. | 1:23 |
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