P&G: Crest Toothpaste, 1960s
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| - | Hey! | 0:01 |
| Announcer | Russell Abbott was mighty proud | 0:03 |
| of his last dental checkup, and with good reason. | 0:05 | |
| - | Tell us why, Mrs. Abbott. | 0:09 |
| - | Well, Russ was in a test | 0:10 |
| that showed Crest toothpaste reduces cavities, | 0:12 | |
| so we're a Crest family because of him. | 0:15 | |
| Interviewer | Remember how his test worked? | 0:17 |
| - | Yes, there were about 400 testers, half used Crest, | 0:19 |
| half control toothpaste. | 0:23 | |
| - | How about the rules, Russ? | 0:25 |
| - | Same for both sides, including brushing | 0:27 |
| after lunch at school. | 0:29 | |
| - | Results weren't the same, though. | 0:30 |
| - | No, after two years, | 0:31 |
| the Crest side had 21% fewer cavities. | 0:33 | |
| - | Only Crest has shown it reduces cavities 21 to 49% | 0:36 |
| in tests. | 0:40 | |
| Why? | 0:41 | |
| Because Crest with fluoristan combines with tooth enamel | 0:42 | |
| like this, to reinforce it against decay. | 0:46 | |
| So protect your family with dental checkups, | 0:49 | |
| proper diet, and regular brushing with Crest. | 0:51 | |
| Crest, for families who feel like the Abbotts. | 0:55 | |
| They want fewer cavities. | 0:57 |
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