P&G: Crest Toothpaste, 1960s
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| Announcer | These cameras are filming an unrehearsed, | 0:01 |
| two hour panel discussion on dental health. | 0:03 | |
| Among other things, these mothers talked | 0:05 | |
| about tooth brushing and toothpaste. | 0:07 | |
| Let's listen to some excerpts about Crest | 0:08 | |
| and the importance of dental health. | 0:10 | |
| - | And the one who is eight, no sooner did she get | 0:12 |
| a tooth in than it's got a hole in it. | 0:14 | |
| - | Do you think toothpaste can help? | 0:16 |
| - | I feel, very frankly, that Crest has helped my children, | 0:18 |
| because in the first time we took him, | 0:22 | |
| he had three cavities, and when we started using Crest, | 0:24 | |
| he has had one cavity in the last year and a half | 0:27 | |
| and Christy has had none. | 0:30 | |
| - | How did you start using Crest? | 0:31 |
| Did you see an ad- | 0:33 | |
| - | Because of, | |
| because of the advertising. | 0:35 | |
| They usually have so much percentage fewer cavities | 0:36 | |
| and they usually had two test groups, | 0:40 | |
| one who brushed with Crest but without the fluoristan, | 0:42 | |
| and brushed in exactly the same way. | 0:46 | |
| And then, the other one who used the Crest formula. | 0:48 | |
| - | Well, something I have always wondered | 0:51 |
| about that advertisement was how did they know? | 0:52 | |
| They didn't have those children locked up in a room | 0:56 | |
| where they watched them every time they brushed their teeth. | 0:59 | |
| How did they know that those kids all done it | 1:01 | |
| just like they're supposed to? | 1:03 | |
| - | Well, don't you imagine these two test groups, | 1:05 |
| they got an equal number of those who probably | 1:07 | |
| didn't stick to it as well as they should, | 1:10 | |
| and one would balance out the other. | 1:13 | |
| Announcer | This lady is correct, | 1:14 |
| and because of such tests, Crest is the only toothpaste | 1:15 | |
| recognized effective against cavities | 1:18 | |
| by the American Dental Association. | 1:20 | |
| Their Council on Dental Therapeutics says, | 1:22 | |
| "Crest has been shown to be an effective | 1:24 | |
| "decay-preventive dentifrice that can be | 1:27 | |
| "of significant value when used | 1:28 | |
| "in a conscientiously applied program | 1:30 | |
| "of oral hygiene and regular professional care." | 1:32 | |
| - | I think you've got to give them a good diet. | 1:35 |
| - | What else is important for good dental health? | 1:37 |
| - | Learning the proper way of brushing | 1:40 |
| and the regular checkup and then, | 1:43 | |
| use the best dentifrice that is available | 1:45 | |
| that will cut down the cavities, | 1:50 | |
| which, personally, I feel is Crest. | 1:51 | |
| Announcer | Shouldn't your family be using Crest, | 1:54 |
| the toothpaste for families who want fewer cavities? | 1:56 |
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