P&G: Crest Toothpaste, 1960s
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| Narrator | A while ago, | 0:02 |
| you met the mother who stars | 0:03 | |
| in one of television's best loved series. | 0:04 | |
| Let's go back to her home for another visit. | 0:06 | |
| You know this young mother is June Lockhart. | 0:09 | |
| In private life, she is Mrs. John Lindsay. | 0:11 | |
| - | (laughs) | 0:14 |
| This noble beast is Maddie, the family pooch. | 0:15 | |
| - | Mama, why does Maddie have to brush his teeth? | 0:18 |
| He cleans his teeth chewing bones and things. | 0:22 | |
| Dogs don't have to brush. | 0:24 | |
| - | (giggles) No, but people do. | 0:26 |
| And we're one family that's glad | 0:27 | |
| we've got Crest to brush with. | 0:29 | |
| Youngsters need all the help they can get | 0:32 | |
| in preventing cavities, | 0:33 | |
| and that's why I decided some years ago | 0:34 | |
| that we'd switch to Crest. | 0:37 | |
| I'd seen the commercials on television, | 0:39 | |
| the same as you have, | 0:41 | |
| and the Crest story made a lot of sense to me. | 0:41 | |
| You know, the way those clinical tests prove | 0:45 | |
| that Crest reduces cavities. | 0:47 | |
| And of course, we all know | 0:49 | |
| that Crest is the only toothpaste | 0:51 | |
| recognized effective against cavities | 0:53 | |
| by the American Dental Association. | 0:55 | |
| Just listen to this statement | 0:58 | |
| from their Council on Dental Therapeutics. | 0:59 | |
| "Crest has been shown to be an effective | 1:02 | |
| decay preventative dentifrice | 1:04 | |
| that can be of significant value | 1:06 | |
| when used in a conscientiously applied program | 1:08 | |
| of oral hygiene and regular professional care." | 1:11 | |
| So that means, Crest works best | 1:16 | |
| when you follow the dental health rules. | 1:18 | |
| Watch between meal treats, | 1:21 | |
| see the dentist regularly, | 1:22 | |
| and brush often with Crest. | 1:24 | |
| Those are our dental rules, | 1:26 | |
| and I hope they're yours, too, | 1:27 | |
| because Crest is the toothpaste | 1:29 | |
| for families who want fewer cavities. | 1:31 |
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