P&G: Crest Toothpaste, 1960s
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Transcript
Transcripts may contain inaccuracies.
| - | What's the mother and one of television's best series, | 0:02 |
| really like? | 0:04 | |
| She has a family of her own and makes life fun | 0:06 | |
| for them. As you might guess from the car, | 0:08 | |
| meet June Lockhart in private life, | 0:11 | |
| Mrs. John Lindsay. | 0:13 | |
| June | Hello. | 0:15 |
| We're just back from a little shopping expedition and these | 0:16 | |
| are my daughters. | 0:18 | |
| This is Juni she's seven. | 0:19 | |
| Juni | Hi. | 0:21 |
| June | ...and this is Anne who's nine. | 0:22 |
| Anne | -How do you do? | 0:23 |
| June | You know, an old style car is fun | 0:25 |
| and good for a lot of laughs. | 0:27 | |
| But when it comes to something as important as the health of | 0:29 | |
| my youngsters, | 0:31 | |
| I'm really serious. | 0:32 | |
| Come inside with us and I'll show you what I mean. | 0:34 | |
| Like any mother, I want to protect my family every way | 0:41 | |
| I know how, so when toothpaste is on the shopping list, | 0:44 | |
| you can just bet that we always get crest because crest | 0:47 | |
| proved it reduces cavities. | 0:50 | |
| You know what convinced me? It was tests described on | 0:53 | |
| television, where people using crest were tested | 0:56 | |
| against people using | 0:58 | |
| the same toothpaste, but without Florestan. | 0:59 | |
| Remember? the groups using crest, always | 1:03 | |
| had fewer cavities actually from 21% fewer cavities. | 1:04 | |
| When everybody brushed as usual to 46%, | 1:09 | |
| when everybody in the test brushed three times a day, | 1:12 | |
| well around this house, we don't want cavities. | 1:16 | |
| So we're pretty strict about those dental health rules. | 1:18 | |
| Watch between meal treats and, | 1:22 | |
| Anne | Go to the dentist every six months | 1:24 |
| June | Mhmm and brush our teeth | 1:27 |
| regularly with what Juni? | 1:28 | |
| [Laughs] That's right with Crest, | 1:30 | |
| because crest is the toothpaste for families who want fewer | 1:33 | |
| cavities. | 1:37 |
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