P&G: Crest Toothpaste, 1960s
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| - | Golly. | 0:07 |
| [Narrator] Your family feel this good | 0:09 | |
| after a dental checkup? | 0:10 | |
| They can if you help them | 0:11 | |
| to fewer cavities with Crest, | 0:12 | |
| the one and only toothpaste tested | 0:14 | |
| and found effective against cavities. | 0:16 | |
| Found effective in tests documented | 0:18 | |
| in these dental journals. | 0:21 | |
| This one tells about a test Bob Merritt was in. | 0:22 | |
| Tell us how it worked, Bob? | 0:25 | |
| - | Dentist divided us into two groups, | 0:26 |
| half used Crest, half controlled toothpaste. | 0:28 | |
| Everybody brushed as usual. | 0:31 | |
| - | How'd your group do? | 0:33 |
| - | We won. | 0:34 |
| We had 36% fewer cavities with Crest after one year. | 0:35 | |
| - | Fewer cavities because of Crest with Fluoristan. | 0:40 |
| Only Crest has Fluoristan. | 0:43 | |
| So different, Crest is patented. | 0:45 | |
| So effective, it's reduced cavities | 0:47 | |
| 21 to 49% in documented tests. | 0:48 | |
| So help your family to fewer cavities. | 0:52 | |
| Have regular checkups, | 0:54 | |
| brush often with Crest, | 0:55 | |
| and you too may hear, | 0:57 | |
| - | Golly. | 0:58 |
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