P&G: Crest Toothpaste, 1960s

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Mr. Cameron	Susan, let's see how fast	0:01
	you can find your sister Cynthia in this picture.	0:02
-	Uh, there.	0:05
-	Right, Susan.	0:07
	This is the Bartlett family.	0:09
	Cynthia here is in this picture because she took part	0:11
	in an unusual test.	0:14
	One of the tests that's made it possible	0:15
	for you to use the first toothpaste	0:17
	that's shown it reduces cavities.	0:19
	This toothpaste, Crest.	0:22
	Cynthia, how'd it happen?	0:24
-	We were in school and they asked us	0:26
	to be in a toothpaste test.	0:27
Mr. Cameron	Tell me, what were your feelings	0:29
	at the time, Mrs. Bartlett?	0:30
-	Oh, that all toothpastes were pretty much alike,	0:31
	but if one could show that it reduced cavities	0:34
	a test like this would certainly be worthwhile.	0:37
-	Cynthia, tell us how the test was set up.	0:40
-	Well this picture shows there were two groups.	0:42
	One used Crest, the other used a control toothpaste.	0:45
	I'm over here on the Crest side.	0:47
Mr. Cameron	Who ran your test, Cynthia?	0:49
-	Dentists, they told everyone to brush as usual.	0:51
Mr. Cameron	What result?	0:53
-	49% fewer cavities with Crest after a year.	0:54
-	Still think all toothpastes are alike, Mrs. Bartlett?	0:57
-	Well, we all use Crest now.	1:00
	That speaks for itself.	1:02
-	What's the reason for the Crest results?	1:04
	Fluoristan.	1:07
	Crest with fluoristan is so effective	1:08
	it has reduced cavities 21 to 49% in independent tests.	1:10
	This special Crest formula strengthens tooth enamel	1:16
	every time you brush,	1:19
	and the results are so significant	1:21
	they have been reported in these dental journals.	1:23
	So make it a habit to follow good dental rules	1:25
	and use Crest.	1:28
	Make sense to you, Mrs. Bartlett?	1:30
-	Definitely, both a dental health program and Crest.	1:31
-	And what is a dental health program?	1:36
	Do you know, Susan?	1:38
-	Brush properly.	1:39
Mr. Cameron	What else, Sally?	1:40
-	Have regular checkups.	1:41
Mr. Cameron	Cynthia?	1:43
-	Watch those between meal treats.	1:43
-	And use Crest.	1:45
	Crest is not a cure-all, so don't expect miracles,	1:48
	but do expect fewer cavities with Crest.	1:52
	The only toothpaste with fluoristan.	1:54
	Tested and found effective.	1:57
-	Come in and meet the Roberts,	2:06
	a family that helped your family reduce cavities	2:07
	with a toothpaste.	2:10
	This one, Crest.	2:11
	How, Mrs. Roberts?	2:13
-	We let Carol test toothpaste.	2:14
-	With hundreds of other kids, Mr. Cameron.	2:17
	See, here's our test group.	2:19
	Half used control toothpaste, half used Crest.	2:21
	We all brushed as usual.	2:24
Mr. Cameron	Tell us how your test came out.	2:26
-	36% fewer cavities with Crest after one year.	2:27
-	Fewer cavities because of Crest with fluoristan.	2:31
	Only Crest has fluoristan.	2:34
	So different Crest is patented.	2:36
	So effective it's reduced cavities 21 to 49% in tests,	2:38
	tests documented in dental journals.	2:43
	How did you feel when you heard the results, Mrs. Roberts?	2:45
-	Delighted, our whole family is using Crest now.	2:48
-	Help your family to fewer cavities.	2:52
	Remember what nine years of tests like Carol's showed,	2:54
	21 to 49% fewer cavities with Crest.	2:57

Item Info

Title:

P&G: Crest Toothpaste, 1960s

Date:

1960s

Description:

(Keywords: television commercials, TV, advertisements, ads, vintage, retro)

Company:

Product:

Crest Toothpaste

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0:03:02

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In Copyright

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P&G: Crest Toothpaste, 1960s

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John W. Hartman Center for Sales, Advertising & Marketing History