P&G: Crest Toothpaste, 1960s
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| - | Was it Sally, Cynthia, or Susan? | 0:01 |
| Guess which of the Bartlett youngsters | 0:06 | |
| helped make it possible for your family | 0:07 | |
| to use the first toothpaste | 0:09 | |
| that's shown it reduces cavities. | 0:10 | |
| The toothpaste, Crest. | 0:13 | |
| The youngster, well, let's look again. | 0:15 | |
| Cynthia, that grin's a giveaway. | 0:17 | |
| - | You're right, I am the one | 0:19 |
| who was in a toothpaste test. | 0:20 | |
| - | With your mother's approval, naturally? | 0:22 |
| - | Well, I did feel that all toothpastes were alike, | 0:24 |
| but I thought if one could show | 0:27 | |
| that it reduces cavities, | 0:28 | |
| the test would be worthwhile. | 0:29 | |
| - | And was it? | 0:31 |
| Let's ask Cynthia to tell us about it. | 0:32 | |
| Who ran your test, Cynthia? | 0:34 | |
| - | Dentists. | 0:36 |
| Here's a picture of the kids in the test. | 0:37 | |
| We were divided into two groups. | 0:39 | |
| I'm over on this side. | 0:41 | |
| Host | And they gave your group Crest? | 0:43 |
| - | Yes. The other's got a control toothpaste. | 0:44 |
| Everyone brushed as usual for a year. | 0:47 | |
| - | What result? | 0:49 |
| - | 49% fewer cavities with Crest. | 0:50 |
| - | Still think all toothpastes are alike, Mrs. Bartlett? | 0:53 |
| - | Not since I heard those results. | 0:55 |
| - | And the reason for those results, fluoristan, | 0:58 |
| Crest's exclusive decay preventer. | 1:01 | |
| Crest with fluoristan is so effective, | 1:03 | |
| it has reduced cavities 21 to 49% | 1:05 | |
| in independent scientific tests, | 1:08 | |
| tests reported here in these dental journals. | 1:11 | |
| So switch your family to Crest, | 1:14 | |
| and make sure they follow good dental rules, | 1:16 | |
| such as, Susan? | 1:19 | |
| - | Brush properly. | 1:20 |
| Host | Sally? | 1:21 |
| - | Have regular checkups. | 1:22 |
| Host | Cynthia? | 1:23 |
| - | And wash between your treats. | 1:24 |
| - | And use Crest. | 1:26 |
| Crest is not a cure-all, so don't expect miracles, | 1:28 | |
| but do expect fewer cavities with Crest, | 1:31 | |
| the only toothpaste with fluoristan, | 1:33 | |
| tested and found effective. | 1:35 |
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