P&G: Crest Toothpaste, 1950s-1960s
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| Announcer | We're behind the scenes of a new kind of | 0:01 |
| television filming. | 0:03 | |
| The women we're shooting are typical American mothers | 0:04 | |
| in an unrehearsed discussion. | 0:07 | |
| - | I suppose every mother, | 0:09 |
| when all of a sudden she decides or finds that her child has | 0:10 | |
| cavities, she really lays the law down. | 0:13 | |
| Interviewer | How do you feel about toothpaste? | 0:16 |
| Woman | We change every time | 0:18 |
| that I get all the leading brands. | 0:20 | |
| - | We use Crest and have for, I would say, | 0:23 |
| two and a half to three years. | 0:26 | |
| Interviewer | Why Crest? | 0:27 |
| - | Well I feel that if the dentist himself uses crest, | 0:29 |
| which I think as I remember back was the way I put it. | 0:32 | |
| "What kind do you use doctor?" | 0:34 | |
| Rather than "what kind should I use?" | 0:37 | |
| I say, well he uses it, then he must feel it's the best | 0:38 | |
| because he doesn't wanna have cavities either. | 0:43 | |
| And frank, we have not had any for two years. | 0:46 | |
| Announcer | Crest proved it reduces cavities | 0:49 |
| in 10 years of clinical tests. | 0:51 | |
| That's why crest is the only toothpaste recognized effective | 0:54 | |
| by the American Dental Association. | 0:57 | |
| Their therapeutics council says, | 0:59 | |
| "Crest has been shown to be an effective decay-preventative | 1:01 | |
| dentifrice that can be of significant value | 1:05 | |
| when used in a conscientiously applied program of | 1:06 | |
| oral hygiene and regular professional care." | 1:09 | |
| - | I guess you really have to prove it to me. | 1:12 |
| - | You should try using Crest. | 1:15 |
| Don't be changing every time you go to the store. | 1:17 | |
| - | For fewer cavities have regular checkups, | 1:20 |
| watch between meal treats | 1:22 | |
| and brush often with Crest. | 1:24 | |
| Proved effective against cavities in 10 years of tests. | 1:26 |
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