P&G: Crest Toothpaste, 1950s-1960s
MP4
Loading the media player...
Transcript
- Download transcript as:
-
Text
-
PDF
-
WebVTT (includes timecodes)
Transcripts may contain inaccuracies.
| Narrator | Close up now on Mrs. Ronald Reagan, | 0:01 |
| who's sharing experiences with a special guest. | 0:03 | |
| - | Remember that unrehearsed round-table discussion | 0:06 |
| we saw a little while ago? | 0:09 | |
| Did you recognize Mrs. Eshelman? | 0:11 | |
| Joanne, how does it feel to be a television performer? | 0:14 | |
| - | Well, if I'd known our discussion was going to be on TV, | 0:17 |
| I think I would've worn a more slenderizing dress. | 0:21 | |
| (Nancy laughs) | 0:23 | |
| Well, suppose I start the film again, | 0:24 | |
| and you tell us more about what happened that day. | 0:26 | |
| (projector clicks on) | 0:28 | |
| Joanne | Well, as I say, | 0:31 |
| we didn't dream our discussion would wind up on television. | 0:33 | |
| Nancy | There you are on the left. | 0:37 |
| Joanne | Uh-huh. | 0:39 |
| We just gave our candid opinions | 0:40 | |
| and told about our own experiences in our own families. | 0:41 | |
| Nancy | Well, let's listen. | 0:44 |
| Those experiences may be helpful to all of us. | 0:45 | |
| - | Medicine chest has a tube with Crest in. | 0:48 |
| - | Course, I'm very skeptical, | 0:51 |
| and I don't believe all these things that are said. | 0:53 | |
| - | Well, the Crest commercials... | 0:58 |
| I was quite impressed with their commercials | 0:59 | |
| on the television, | 1:02 | |
| because I felt that they went into more thoroughly... | 1:03 | |
| But I felt they went to the trouble | 1:06 | |
| of having a test here and a test here, | 1:07 | |
| and this group taking... | 1:10 | |
| - | I'm not convinced they're true. | 1:11 |
| - | You don't think they're true? | 1:13 |
| - | Oh, I think they're true. | 1:14 |
| (panelists arguing) | 1:15 | |
| The American Dental Association would back them up | 1:16 | |
| if they were. | 1:18 | |
| - | I would think they would have to be true | 1:18 |
| before they could show something like that. | 1:21 | |
| - | Mrs. Reagan? They did prove it, didn't they? | 1:23 |
| - | Well, they certainly did. | 1:26 |
| You can read the reports of the scientific tests | 1:28 | |
| rights here in these dental journals. | 1:30 | |
| - | Didn't Crest run those tests? | 1:32 |
| - | No. | 1:33 |
| The Crest people asked independent dental scientists | 1:34 | |
| to conduct them, | 1:36 | |
| so everyone could be sure the tests were completely fair | 1:37 | |
| and unbiased. | 1:40 | |
| And those years of clinical testing | 1:42 | |
| are one reason why Crest is the only toothpaste | 1:43 | |
| recognized effective against cavities | 1:46 | |
| by the American Dental Association. | 1:48 | |
| Their Therapeutics Council said: | 1:51 | |
| "Crest has been shown | 1:53 | |
| to be an effective decay-preventive dentifrice | 1:54 | |
| that can be of significant value | 1:56 | |
| when used in a conscientiously applied program | 1:58 | |
| of oral hygiene and regular professional care." | 2:01 | |
| Which means see your dentist regularly, | 2:04 | |
| watch between-meal treats, | 2:07 | |
| and brush often with Crest. | 2:09 | |
| Crest: for families who want fewer cavities. | 2:12 |
Item Info
The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund