P&G: Crest Toothpaste, 1950s-1960s
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Transcript
Transcripts may contain inaccuracies.
Narrator | These California women are about to discuss | 0:01 |
a subject of importance to every American mother. | 0:03 | |
Here behind the scenes, | 0:07 | |
cameras are filming their discussion so you can hear it. | 0:08 | |
It's completely spontaneous and unrehearsed. | 0:12 | |
- | There wasn't a cavity in their mouth | 0:15 |
until let's see, we get the teens | 0:16 | |
and all of a sudden we're | 0:18 | |
regular customers at the dentist's office. | 0:19 | |
Moderator | What kind of toothpaste do you use? | 0:22 |
- | I'm a great brand switcher in everything. | 0:24 |
- | Well, we have used Crest just about, | 0:27 |
oh I would imagine, very close to | 0:30 | |
the time that it was first marketed. | 0:32 | |
- | When you have children | 0:35 |
and you begin to worry about their cavities | 0:37 | |
you become a little more objective in what you choose. | 0:38 | |
Moderator | Did you change to crest too? | 0:42 |
- | Yes, it was after I had watched | 0:44 |
the commercial on TV. | 0:47 | |
It said, if you use Crest you have fewer cavities | 0:49 | |
and that's for me. | 0:52 | |
I don't feel that their toothpaste | 0:54 | |
will do everything for you, but that, | 0:56 | |
- | If used correctly. | 0:58 |
Moderator | What do they mean by that? | 0:59 |
- | Brush your teeth regularly. | 1:00 |
See your dentist regularly. | 1:02 | |
Watch your diet. | 1:03 | |
Moderator | Do you remember anything else | 1:04 |
about Crest advertising? | 1:06 | |
- | Well and when they seem to offer proof | 1:08 |
with these people who had been trying it for two years | 1:10 | |
that the rate of cavities had decreased. | 1:14 | |
Narrator | The test this lady refers to | 1:19 |
has been going on for 10 years. | 1:22 | |
That's why Crest is the only toothpaste recognized effective | 1:23 | |
against cavities by the American Dental Association. | 1:26 | |
Their therapeutics council says, | 1:29 | |
Crest has been shown to be an effective | 1:31 | |
decay preventive dentifrice | 1:33 | |
that can be of significant value | 1:35 | |
when used in a conscientiously applied program | 1:36 | |
of oral hygiene and regular professional care. | 1:39 | |
- | But they went to the dentist recently | 1:42 |
and they haven't had any cavities. | 1:45 | |
So whether it's because of this, I don't know. | 1:46 | |
- | I guess I'll change toothpaste. | 1:49 |
Narrator | If your family is not using Crest, | 1:51 |
shouldn't you change toothpaste too? | 1:52 | |
Crest, proved effective against cavities | 1:55 | |
in 10 years of tests. | 1:58 |
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