P&G: Crest Toothpaste, 1950s-1960s
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| Announcer | Now back to the Reagans, | 0:00 |
| where Mrs. Ronald Reagan is getting acquainted | 0:02 | |
| with one of her younger guests. | 0:04 | |
| - | How old are you, lovely Susan? | 0:06 |
| - | I'm three. | 0:07 |
| - | My, you're quite a young lady. | 0:09 |
| I bet Mommy takes good care of those pretty teeth. | 0:10 | |
| - | Sure do, we're one of those families | 0:13 |
| who want fewer cavities. | 0:15 | |
| - | A real Crest family. | 0:17 |
| This is Mr. and Mrs. Don Morrow of Cleveland, Ohio. | 0:19 | |
| Don was a toothpaste tester like Steve Curry, | 0:22 | |
| whom you met earlier. | 0:24 | |
| Not in the same test, though? | 0:26 | |
| - | No, not the same test. | 0:28 |
| But they ran it the same way with us old folks, too. | 0:29 | |
| - | (chuckles) I understand thousands of people | 0:31 |
| have tested Crest. | 0:33 | |
| - | Yes, here's a picture of some in our two-year test. | 0:34 |
| Nancy | I see, half used Crest | 0:38 |
| and half used the same toothpaste, but without fluoristan. | 0:41 | |
| - | Right, we wound up with 34% fewer cavities with Crest. | 0:44 |
| - | 34%? My, isn't that impressive? | 0:48 |
| You know, nine years of tests like Don's and Steve's | 0:52 | |
| have made Crest the only toothpaste recognized effective | 0:55 | |
| by the Council on Dental Therapeutics | 0:58 | |
| of the American Dental Association. | 1:00 | |
| You know what they said, Don? | 1:03 | |
| - | Yes, here's the statement right here. | 1:04 |
| It says, "Crest has been shown | 1:08 | |
| "to be an effective decay-preventive dentifrice | 1:09 | |
| "that can be of significant value | 1:12 | |
| "when used in a conscientiously-applied program | 1:14 | |
| "of oral hygiene and regular professional care." | 1:17 | |
| - | That means that Crest works best | 1:21 |
| in a complete dental program. | 1:23 | |
| Visit the dentist regularly, watch between meal treats, | 1:25 | |
| and brush often. | 1:29 | |
| - | With crest. | 1:29 |
| - | That's right. | 1:31 |
| So if you want fewer cavities in your family, | 1:32 | |
| join the Morrows, the Curries, and the Reagans, | 1:35 | |
| who all use Crest because it's the toothpaste | 1:38 | |
| for families who want fewer cavities. | 1:41 |
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