P&G: Crest Toothpaste, 1950s-1960s
Loading the media player...
Transcript
Transcripts may contain inaccuracies.
Narrator | And now let's return to the Reagan home | 0:00 |
to meet some important guests. | 0:02 | |
Here's your hostess, Mrs. Ronald Reagan. | 0:03 | |
- | Patti and I've just been looking at this picture. | 0:06 |
Do you recognize it? | 0:09 | |
Well, it's from a recent television commercial | 0:11 | |
featuring a youngster I want you to meet. | 0:13 | |
Here he is, Steve Curry. | 0:16 | |
Steve's here with his mother from Monroe County, Indiana, | 0:19 | |
to tell you how they know Crest really works. | 0:22 | |
Mrs. Curry? | 0:24 | |
- | Well, they got together hundreds of youngsters | 0:25 |
for the test. | 0:28 | |
Mrs. Reagan | Who did? | 0:28 |
- | The dental scientists at the university. | 0:29 |
They gave the children unmarked tubes of toothpaste | 0:32 | |
to use at home. | 0:34 | |
- | For three whole years. | 0:35 |
- | Oh, and did you have to do anything? | 0:37 |
- | Only what every mother has to do, | 0:39 |
remind him to brush his teeth. | 0:41 | |
- | Yes, like I do with my Patti. | 0:43 |
- | That's right. | 0:45 |
After the test, we learned that Steve's group | 0:46 | |
had been using Crest. | 0:48 | |
- | I understand the others used the same toothpaste, | 0:49 |
but without fluoristan? | 0:52 | |
- | Yeah, and our group had 21% fewer cavities with Crest. | 0:53 |
- | That's wonderful Steve. | 0:57 |
Of course, you get the most out of Crest | 0:59 | |
when you use it in a good dental program. | 1:02 | |
That means watching between meal treats, | 1:04 | |
visiting the dentist regularly, | 1:07 | |
and brushing your teeth properly. | 1:09 | |
I guess we know with what. | 1:12 | |
- | With Crest. | 1:13 |
- | That's right, with Crest. | 1:14 |
It's the toothpaste for families who want fewer cavities. | 1:16 |
Item Info
The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund