P&G: Crest Toothpaste, 1950s-1960s
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| (piano music) | 0:01 | |
| - | These happy piano thumpers are Bill Schmalz | 0:05 |
| and Mark Thoma. | 0:07 | |
| Partners here, but on opposite sides | 0:08 | |
| on their toothpaste test. | 0:10 | |
| Can you guess which one was on the Crest side? | 0:12 | |
| Some hints, boys. | 0:15 | |
| - | Well, there are about 200 kids in my test group. | 0:16 |
| - | Mine too. | 0:19 |
| - | We got toothpaste to test | 0:20 |
| from the Dell scientists at the university. | 0:22 | |
| - | We did too. | 0:24 |
| - | My group brushed like always and had checkups. | 0:25 |
| - | So did we. | 0:28 |
| - | Which one was on the Crest side? Can you guess? | 0:29 |
| Well, probably not, because the only difference | 0:31 | |
| between Bill's side and Mark side, was the result, | 0:33 | |
| the kind your family should be getting. | 0:36 | |
| Boys, which was the lucky side? | 0:39 | |
| - | His side. | 0:41 |
| - | After three years, we had 21% fewer cavities | 0:42 |
| with Crest. | 0:45 | |
| - | Fewer cavities than Mark's group, | 0:46 |
| but used the toothpaste exactly like Crest, | 0:47 | |
| but without Crest's exclusive | 0:49 | |
| decay-preventative Fluoristan. | 0:51 | |
| Results like these make Crest | 0:53 | |
| the only toothpaste recognized effective against cavities | 0:57 | |
| by the Council on Dental Therapeutics | 1:00 | |
| of the American Dental Association. | 1:01 | |
| Here's their statement. It says, quote, | 1:04 | |
| "Crest has been shown | 1:07 | |
| to be an effective decay-preventative dentifrice | 1:08 | |
| that can be of significant value | 1:10 | |
| when used in a conscientiously applied program | 1:12 | |
| of oral hygiene and regular professional care." | 1:15 | |
| Well, Bill, what's the program to follow? | 1:18 | |
| - | Well, have regular checkups, brush between meals | 1:20 |
| and treats, and brush often. | 1:22 | |
| - | With Crest. | 1:23 |
| - | Right. Remember Bill's word. | 1:24 |
| - | My group had 21% fewer cavities with Crest. | 1:27 |
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