P&G: Crest Toothpaste, 1950s-1960s
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| (girls giggling) | 0:06 | |
| Narrator | Meet Mary Ann Rich and Claire Mahan | 0:09 |
| both on the same side here. | 0:12 | |
| But can you tell which one was on the Crest side? | 0:15 | |
| Girls? | 0:19 | |
| - | I was in a test group with hundreds of kids. | 0:20 |
| - | Hundreds of kids were in my test group, too. | 0:23 |
| - | My group got toothpaste to test | 0:25 |
| from the dental scientists at the university. | 0:27 | |
| - | So did my test group. | 0:29 |
| - | They told us to brush at home. Like always. | 0:31 |
| - | They told us that too. | 0:34 |
| - | Then we had checkups every six months. | 0:36 |
| - | We had checkups every six months too. | 0:38 |
| Narrator | Which one was on the Crest side? | 0:41 |
| Can you guess? | 0:43 | |
| Probably not because the only difference between | 0:44 | |
| Mary Ann's side and Claire's side was the result. | 0:46 | |
| The kind your families should be getting. | 0:49 | |
| Whose side did best girls? | 0:51 | |
| - | Her side did. | 0:53 |
| - | Because we used Crest. | 0:55 |
| After three years, we had 21% fewer cavities with Crest. | 0:56 | |
| - | 21% fewer cavities on the other group who used the | 1:01 |
| toothpaste exactly like Crest, but without Crest's | 1:04 | |
| exclusive decay preventive, fluoristan. | 1:08 | |
| Which toothpaste do you use now? | 1:11 | |
| - | Crest. Now we know it works. | 1:13 |
| - | Because of results like these | 1:16 |
| Crest is the only toothpaste recognized effective | 1:19 | |
| against cavities by the Council on Dental Therapeutics of | 1:22 | |
| the American Dental Association. | 1:25 | |
| Here is their statement. It says, | 1:27 | |
| quote, "Crest has been shown to be an effective | 1:30 | |
| decay-preventive dentifrice that can be | 1:33 | |
| of significant value when used | 1:35 | |
| in a conscientiously applied program of oral hygiene | 1:37 | |
| and regular professional care". | 1:40 | |
| But girls, Crest reduces cavities best when you do what? | 1:42 | |
| - | Have regular checkups. | 1:45 |
| - | Watch between meal treats. | 1:46 |
| - | And brush often with Crest. | 1:48 |
| - | Put your family on the Crest side, | 1:50 |
| the side of fewer cavities. Remember Claire's words: | 1:52 | |
| - | After three years, | 1:55 |
| we had 21% fewer cavities with Crest. | 1:56 |
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