P&G: Crest Toothpaste, 1950s-1960s
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Transcript
Transcripts may contain inaccuracies.
(playing chopsticks) | 0:02 | |
Narrator | Meet a couple of one finger | 0:08 |
piano playing champs from Bloomington, Indiana, | 0:09 | |
Bill Schmalz | 0:11 | |
and Mark Thoma. | 0:13 | |
Alike in many ways, | 0:15 | |
except that only one was a winner in their toothpaste test. | 0:16 | |
How good a guesser are you? | 0:20 | |
Can you tell which one was on the crest side? | 0:22 | |
Give us some clues boys. | 0:26 | |
- | Well, there were about 200 kids in my test group. | 0:28 |
- | Mine too. | 0:31 |
- | We got toothpaste to test from | 0:33 |
the dental scientists at the university. | 0:35 | |
- | We did too | 0:38 |
- | My group brushed like always | 0:40 |
and had regular checkups every six months. | 0:41 | |
- | So did ours. | 0:44 |
- | Which one was on the crest side. | 0:46 |
Can you guess? | 0:48 | |
Well probably not because the only difference | 0:49 | |
between Bill's side and Mark's side, | 0:51 | |
was the result, the kind your family should be getting. | 0:53 | |
Boys, which was the lucky side? | 0:56 | |
- | His side | 0:58 |
- | After three years, we had 21% fewer cavities with Crest. | 0:59 |
- | 21% fewer cavities than Mark's group, | 1:04 |
which used the toothpaste exactly like Crest, | 1:06 | |
but without Crest's exclusive decay preventive Fluoristan. | 1:09 | |
Which toothpaste do you use now Mark? | 1:13 | |
- | Crest! That test convinced mom. | 1:15 |
- | Results like these, make Crest | 1:17 |
the only toothpaste recognized effective against cavities by | 1:21 | |
the council on dental therapeutics of the American Dental | 1:24 | |
Association. | 1:27 | |
Here's their statement. It says, quote, | 1:28 | |
"Crest has been shown to be an effective decay-preventive | 1:31 | |
dentifrice that can be of significant value | 1:34 | |
when used in a conscientiously applied program of oral | 1:36 | |
hygiene and regular professional care | 1:39 | |
Well Bill, what program does your mom have you follow? | 1:42 | |
- | Well, like you always say, | 1:44 |
have regular checkups, watch between meal treats, | 1:46 | |
and brush often. | 1:48 | |
- | With Crest. | 1:49 |
- | Right. Put your family on the crest side, | 1:50 |
the side of fewer cavities. | 1:54 | |
Remember Bill's words. | 1:56 | |
- | My group had 21% fewer cavities with crest. | 1:58 |
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