P&G: Crest Toothpaste, 1950s-1960s
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| Narrator | Follow this family to fewer cavities. | 0:02 |
| Join Martha Poivre, mother, chauffeur, | 0:04 | |
| and former toothpaste tester | 0:06 | |
| at the Indiana University Dental Study Unit. | 0:08 | |
| Here's where she first learned from dental scientists. | 0:11 | |
| - | After two years, the Crest group | 0:13 |
| had 34% fewer cavities. | 0:15 | |
| - | Fewer cavities than tested | 0:18 |
| using toothpaste exactly like crest, | 0:20 | |
| but without Crest's exclusive Fluoristan. | 0:22 | |
| Fewer cavities. | 0:25 | |
| That's the reason Crest is the only toothpaste | 0:27 | |
| recognized effective | 0:29 | |
| by the Council on Dental Therapeutics | 0:30 | |
| of the American Dental Association. | 0:32 | |
| Quote, "Crest has been shown to be | 0:35 | |
| "an effective decay-preventive dentifrice | 0:37 | |
| "that can be of significant value | 0:39 | |
| "when used in a conscientiously applied program | 0:41 | |
| "of oral hygiene and regular professional care." | 0:43 | |
| So remember in your dental program, | 0:46 | |
| schedule regular checkups. | 0:48 | |
| Watch between meal treats. | 0:50 | |
| Brush often with Crest. | 0:52 | |
| Remember Mrs Poivre's words. | 0:55 | |
| - | There were 34% fewer cavities with Crest. | 0:57 |
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