P&G: Crest Toothpaste, 1950s-1960s
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| - | Mrs Hugh Arey of Lake Minnetonka, Minnesota asks: | 0:03 |
| - | We realize dental authorities | 0:06 |
| are concerned about people's dental health. | 0:08 | |
| So we'd like to know exactly what's meant | 0:10 | |
| when we hear Crest is recognized effective against cavity. | 0:12 | |
| - | Well, because the answer is so important. | 0:16 |
| We've asked Mr And Mrs Arey here to learn the facts | 0:18 | |
| along with you. | 0:20 | |
| Now you ask what "recognized effective" means. | 0:22 | |
| - | Right. | 0:25 |
| - | Well, dental authorities certainly aren't telling you | 0:26 |
| to use Crest. That's up to you. | 0:27 | |
| Let's look at what they are saying. | 0:29 | |
| The exact words of the American Dental Association's | 0:32 | |
| Council on Dental Therapeutics: | 0:35 | |
| Crest has been shown to be an effective | 0:37 | |
| decay preventive benefits | 0:39 | |
| that can be of significant value | 0:41 | |
| when used in a conscientiously applied program | 0:43 | |
| of oral hygiene and regular professional care. | 0:45 | |
| - | I see. | 0:49 |
| But why is Crest the only toothpaste | 0:50 | |
| recognized effective against cavity? | 0:52 | |
| - | Because only Crest has the kind of proof | 0:54 |
| dental authorities recognize. | 0:56 | |
| - | What kind of proof is that? | 0:58 |
| - | Let me show you what kind. | 0:59 |
| Living proof based on eight years of tests | 1:01 | |
| against regular toothpaste. | 1:05 | |
| Tests conducted in homes like yours, | 1:07 | |
| tests with school children, young adults, | 1:09 | |
| people much like members of your own family. | 1:12 | |
| - | It sounds complicated. What did they have to do? | 1:14 |
| - | Oh, nothing special. Half used crest, | 1:17 |
| the others, regular toothpaste, | 1:20 | |
| and everyone brushed at home as usual. | 1:21 | |
| - | And that's all? | 1:23 |
| - | That's right. | 1:24 |
| - | And then what happened? | 1:25 |
| - | Well in this test, for example, | 1:26 |
| there were 34% fewer cavities with Crest after two years. | 1:29 | |
| And this one, 36% fewer cavities with Crest after one year | 1:33 | |
| and so on. | 1:38 | |
| - | So that's why Crest is recognized effective. | 1:39 |
| - | Yes. Recognized effective in a good dental program. | 1:42 |
| That's important. | 1:46 | |
| Have checkups twice a year. | 1:47 | |
| Wash between meal treats and brush often with Crest. | 1:49 | |
| Crest, | 1:51 | |
| the only toothpaste with fluoristan, | 1:53 | |
| proved effective against cavities in homes like yours. | 1:56 |
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