P&G: Crest Toothpaste, 1950s-1960s
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| Announcer | This is what a toothpaste tester looks like, | 0:01 |
| like any boy. | 0:04 | |
| But, Dave Fiscus may help your family | 0:05 | |
| to fewer cavities, listen. | 0:07 | |
| Male speaker | Indiana University scientists | 0:09 |
| had hundreds of us test toothpaste, | 0:11 | |
| just brushing as usual. | 0:13 | |
| Half used Crest, half regular toothpaste, | 0:15 | |
| but we didn't know which was which. | 0:18 | |
| Boy, who would have guessed my group | 0:20 | |
| would have 49% fewer cavities with Crest after a year? | 0:21 | |
| Announcer | Couldn't Crest improve | 0:25 |
| your family's dental program? | 0:27 | |
| Remember, Crest is the only toothpaste | 0:29 | |
| recognized effective against cavities. | 0:31 | |
| As the American Dental Associations' | 0:33 | |
| Council on Dental Therapeutics reports, | 0:35 | |
| Crest has been shown to be an effective | 0:37 | |
| decay-preventive dentifrice that can be of significant value | 0:39 | |
| when used in the conscientiously applied program | 0:42 | |
| of oral hygiene and regular professional care. | 0:45 | |
| So, avoid between meal treats, | 0:48 | |
| have regular checkups and brush often with Crest, | 0:50 | |
| the only toothpaste with fluoristan, | 0:53 | |
| proved effective against cavities in homes like yours. | 0:56 |
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