P&G: Crest Toothpaste, 1950s-1960s
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Transcript
Transcripts may contain inaccuracies.
| - | You see, Indiana University is just eight blocks away. | 0:00 |
| Their scientists ran our test. | 0:04 | |
| - | What Ann Hofstetter learned testing toothpaste | 0:06 |
| could help your family have fewer cavities. | 0:08 | |
| Ann? | 0:11 | |
| - | Well, the dental scientists divided us into two groups. | 0:11 |
| My group used Crest | 0:14 | |
| and the other group used regular toothpaste. | 0:16 | |
| - | Everyone brushed as usual? | 0:18 |
| - | Yes. | 0:19 |
| - | Which group did better? | 0:20 |
| - | Mine. | 0:22 |
| My group had 36% fewer cavities with Crest after one year. | 0:23 | |
| - | Couldn't Crest improve your family's dental program? | 0:26 |
| Remember Crest is the only toothpaste | 0:29 | |
| recognized effective against cavities. | 0:32 | |
| As the American Dental Association's | 0:34 | |
| Council on Dental Therapeutics reports, | 0:36 | |
| "Crest has been shown to be an effective | 0:38 | |
| "decay-preventative dentifrice | 0:40 | |
| "that can be of significant value | 0:41 | |
| "when used in a conscientiously applied program | 0:43 | |
| "of oral hygiene and regular professional care." | 0:45 | |
| So avoid between-meal treats, have regular checkups, | 0:48 | |
| and brush often with Crest. | 0:51 | |
| The only toothpaste with Fluoristan, | 0:53 | |
| proved effective against cavities in homes like yours. | 0:55 |
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