P&G: Crest Toothpaste, 1950s-1960s
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| - | Like most boys, Steve Curry likes horses, | 0:02 |
| but he doesn't like cavities. | 0:04 | |
| What he's learned about fighting them | 0:06 | |
| could help you, listen. | 0:08 | |
| - | Hundreds of us tested toothpastes without names, | 0:10 |
| brandy and university scientists. | 0:13 | |
| Nobody knew my group had Crest and the other, | 0:16 | |
| regular toothpaste, not till two years later. | 0:18 | |
| Then they found my group had 25% fewer cavities with Crest. | 0:21 | |
| - | Couldn't Crest to improve your family's dental program? | 0:26 |
| Remember Crest is the only toothpaste recognized | 0:29 | |
| effective against cavities. | 0:32 | |
| As the American dental associations | 0:34 | |
| council on dental therapeutics reports, | 0:36 | |
| Crest has been shown to be an effective decay-preventative | 0:38 | |
| dentifrice that can be of significant value when used on | 0:40 | |
| a conscientiously applied program of oral hygiene and | 0:44 | |
| regular professional care. | 0:46 | |
| So avoid between meal treats, | 0:48 | |
| have regular checkups, | 0:50 | |
| and brush often with Crest. | 0:52 | |
| The only toothpaste with fluoristan, | 0:54 | |
| proved effective against cavities in homes like yours. | 0:56 |
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