P&G: Crest Toothpaste, 1950s-1960s
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| - | This is a blank tube of toothpaste. | 0:00 |
| - | We used it in our toothpaste test. | 0:03 |
| - | Now what Pati and Sandy Timms learned | 0:06 |
| may help your family have fewer cavities. Listen. | 0:08 | |
| - | (indistinct) just gave hundreds of us toothpaste | 0:11 |
| in blank tubes. | 0:14 | |
| - | So we wouldn't know which is regular toothpaste | 0:15 |
| and which is Crest. | 0:18 | |
| - | They told us to brush as usual. | 0:19 |
| - | And guess what? | 0:20 |
| We had 49% fewer cavities with Crest after a year. | 0:21 | |
| - | Couldn't Crest improve your family's dental program? | 0:25 |
| Remember Crest is the only toothpaste | 0:28 | |
| recognized effective against cavities. | 0:31 | |
| As the American Dental Association Council | 0:33 | |
| on Dental Therapeutics reports Crest has been shown to be | 0:35 | |
| an effective decay-preventive dentifrice | 0:38 | |
| that can be of significant value | 0:39 | |
| when used in a conscientiously applied program | 0:42 | |
| of oral hygiene and regular professional care. | 0:44 | |
| So avoid between-meal treats, visit your dentist regularly, | 0:47 | |
| and brush often with Crest. | 0:51 | |
| The only toothpaste with fluoristan, | 0:53 | |
| proved effective against cavities in homes like yours. | 0:55 |
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