P&G: Crest Toothpaste, 1950s-1960s
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| - | Meet Robin Mose. | 0:03 |
| She's going to tell us which of her parents | 0:05 | |
| took part in the toothpaste test. | 0:07 | |
| One of many that helped Crest | 0:09 | |
| become recognized effective against cavities. | 0:10 | |
| Who was it Robin? | 0:13 | |
| - | Daddy. | 0:15 |
| - | Good girl. | 0:16 |
| - | Dick. When was the test? | 0:17 |
| - | Back when I was a student at Indiana university, | 0:19 |
| - | You tested crest? | 0:22 |
| - | Yes. | 0:23 |
| Except we didn't know which toothpaste we were using. | 0:24 | |
| - | But you still joined? | 0:26 |
| - | Well, the dentist wanted to find out | 0:28 |
| if a toothpaste could reduce cavities. | 0:30 | |
| That seemed important. | 0:32 | |
| - | Of course. | 0:33 |
| So Robin, let's see if Crest did as well | 0:34 | |
| as the scientists expected. | 0:38 | |
| Well Dick, how did you become part of this toothpaste test? | 0:40 | |
| - | The dentist at Indiana university asked us to. | 0:44 |
| - | Did many others join you on the test? | 0:46 |
| - | Quite a few. 246, as a matter of fact. | 0:48 |
| - | Did everyone use Crest in this test? | 0:52 |
| - | We used crest. Their side, regular toothpaste. | 0:54 |
| - | Do anything special? | 0:58 |
| - | No, everyone brushed as usual for two years. | 0:59 |
| - | But your group had- | 1:03 |
| - | 34% fewer cavities with crest. | 1:04 |
| - | 34%. Mrs Mose, I guess the test made it clear | 1:09 |
| a toothpaste can reduce cavities. | 1:12 | |
| - | If it's Crest. We're all using it now. | 1:13 |
| - | Have you put Crest to work? | 1:16 |
| After all, Crest with Flouristan | 1:18 | |
| is so different it's patented. | 1:20 | |
| So effective in tests like Dick's. | 1:21 | |
| Crest is the only toothpaste | 1:24 | |
| recognized effective against cavities | 1:26 | |
| by the American Dental Association. | 1:28 | |
| Their council on dental therapeutics reports: | 1:31 | |
| "Crest has been shown to be an effective, | 1:33 | |
| decay preventive dentifrice that can be of significant value | 1:35 | |
| when used in the conscientiously applied program of oral | 1:37 | |
| hygiene and regular professional care." | 1:40 | |
| So watch those between meal treats, | 1:43 | |
| have regular checkups | 1:45 | |
| and brush often with Crest. | 1:47 | |
| Are you still using regular toothpaste when you could be | 1:50 | |
| reducing cavities with Crest? | 1:52 | |
| Crest with Flouristan, the only toothpaste | 1:55 | |
| recognized effective against cavities. | 1:57 |
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