P&G: Crest Toothpaste, 1950s-1960s
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| - | Jim, who's this? | 0:01 |
| - | That's me. | 0:02 |
| - | Who's that? | 0:03 |
| - | That's my brother. | 0:04 |
| - | This is the Clayton family. | 0:06 |
| The picture we're talking about shows how both boys | 0:08 | |
| in the family took part in a toothpaste test. | 0:10 | |
| One of many that makes it possible for you | 0:13 | |
| to use the toothpaste recognized effective against cavities. | 0:15 | |
| This toothpaste, Crest. | 0:18 | |
| Jim, how did it happen? | 0:20 | |
| - | The dentist at the university asked us to be in the test. | 0:22 |
| - | What were your feelings at the time Mrs. Clayton? | 0:25 |
| - | That all toothpastes are pretty much alike, | 0:26 |
| but if one could reduce cavities, | 0:29 | |
| it would certainly be a worthwhile test. | 0:31 | |
| - | Let's see a film of what actually happened. | 0:33 |
| Bill would you roll it for us, please? | 0:35 | |
| You know why your toothpaste test was made Jim? | 0:39 | |
| - | The dentist wanted to find out | 0:41 |
| if a special toothpaste could reduce cavities. | 0:43 | |
| - | How was the test run? | 0:45 |
| - | Well, half of us used Crest | 0:47 |
| and the other's regular toothpaste. | 0:49 | |
| Interviewer | What were you supposed to do? | 0:51 |
| - | Oh, everybody brushed as usual for two years. | 0:53 |
| Guess it had to be Crest that made the difference. | 0:55 | |
| - | The difference? | 0:58 |
| - | Our side got 25% fewer cavities with Crest. | 0:59 |
| - | Okay, Bill. | 1:04 |
| Thank you. | 1:05 | |
| Still think all toothpastes are alike Mrs. Clayton? | 1:06 | |
| - | Not with the results the Crest group had, I don't. | 1:08 |
| - | Crest with Fluoristan, so different it's patented. | 1:11 |
| So effective, Crest is the only toothpaste recognized | 1:14 | |
| effective against cavities | 1:18 | |
| by the American Dental Association. | 1:19 | |
| Their Council on Dental Therapeutics says | 1:22 | |
| Crest has been shown to be | 1:24 | |
| an effective decay preventive dentifrice | 1:26 | |
| that can be of significant value when used | 1:27 | |
| in a conscientiously applied program of oral hygiene | 1:29 | |
| and regular professional care. | 1:32 | |
| Make sense to you, Mrs. Clayton? | 1:35 | |
| - | Definitely. | 1:36 |
| With the dental health program | 1:37 | |
| and Crest as a part of it. | 1:39 | |
| - | So encourage proper brushing and regular checkups, | 1:40 |
| soft pedal between meal treats and use Crest. | 1:43 | |
| Are you still using regular toothpaste | 1:46 | |
| when you could be reducing cavities | 1:48 | |
| with Crest? | 1:50 | |
| Crest with Fluoristan. | 1:51 | |
| The only toothpaste recognized effective against cavities. | 1:53 |
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