P&G: Crest Toothpaste, 1950s-1960s
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| - | Earl Cameron was a story | 0:01 |
| about a different kind of toothpaste. | 0:02 | |
| If you're interested in reducing | 0:04 | |
| your family's cavities, watch this. | 0:06 | |
| - | Wowee! | 0:09 |
| Announcer | Your family feel this good | 0:11 |
| after a dental checkup? | 0:12 | |
| This year it could happen, | 0:14 | |
| because Proctor & Gamble now brings you Crest, | 0:16 | |
| the first toothpaste that's shown it reduces cavities. | 0:18 | |
| Shown it in tests, reported in dental journals, | 0:21 | |
| like the one these children were in. | 0:23 | |
| Anne Hofstadter, how did it work? | 0:25 | |
| - | Well, we were divided into two groups. | 0:27 |
| Our side used Crest toothpaste, | 0:30 | |
| and the other side used a control toothpaste. | 0:31 | |
| Announcer | And the rules? | 0:33 |
| - | We brushed as always. | 0:34 |
| Announcer | But you're group one. | 0:36 |
| - | Yes sir, after one year, | 0:37 |
| we had 36% fewer cavities with Crest. | 0:40 | |
| Announcer | Know why, Anne? | 0:43 |
| - | No. | 0:45 |
| Announcer | Crest contains fluoristan, | 0:46 |
| a patented status fluoride formula | 0:48 | |
| that's reduced cavities 21 to 49% | 0:50 | |
| in independent scientific tests. | 0:53 | |
| Now, don't expect miracles, | 0:56 | |
| but do expect fewer cavities. | 0:58 | |
| Visit your dentist twice a year, | 1:00 | |
| brush regularly with Crest, | 1:02 | |
| the first toothpaste that's shown it reduces cavities. | 1:04 | |
| - | Well, you saw it. | 1:08 |
| There's something different about Crest | 1:09 | |
| that has reduced cavities in independent scientific tests. | 1:10 | |
| You see, only Crest contains fluoristan. | 1:14 | |
| Crest's exclusive formula | 1:17 | |
| actually strengthens tooth enamel against decay. | 1:19 | |
| So why wait to start reducing your family's cavities? | 1:22 | |
| Crest is now available everywhere in Canada. | 1:25 |
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