P&G: Crest Toothpaste, 1950s-1960s
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| Boy | Wow wee! | 0:01 |
| Narrator | Your family feel this good | 0:02 |
| after a dental checkup? | 0:04 | |
| Well, this year they can, | 0:06 | |
| because Proctor & Gamble now brings you Crest, | 0:07 | |
| the one and only toothpaste | 0:10 | |
| that's shown it reduces cavities. | 0:11 | |
| Through eight years of tests reported in Dental Journals, | 0:13 | |
| like the two-year test these people were in. | 0:16 | |
| Interviewer | Mr Albrand, how many people took part? | 0:18 |
| - | Over 200. | 0:20 |
| Half used Crest, half a control toothpaste. | 0:22 | |
| Interviewer | Everyone brush as usual? | 0:25 |
| - | Yes, for two years. | 0:27 |
| Interviewer | With what results? | 0:30 |
| - | 34% fewer cavities with Crest. | 0:32 |
| Interviewer | Do you know why Crest was so effective? | 0:34 |
| - | The formula, probably. | 0:37 |
| Narrator | Right. | 0:39 |
| Only Crest contains Fluoristan, | 0:40 | |
| so effective, | 0:42 | |
| it has reduced cavities 21-49% in independent tests. | 0:43 | |
| Don't expect miracles, but do expect fewer cavities. | 0:48 | |
| Visit your dentist twice a year, | 0:51 | |
| brush regularly with Crest, | 0:53 | |
| the only toothpaste with Fluoristan, | 0:54 | |
| tested and found effective. | 0:56 |
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