P&G: Crest Toothpaste, 1950s-1960s
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| - | Wowee! | 0:02 |
| Announcer | Your family feel this good | 0:04 |
| after a dental check-up? | 0:05 | |
| Well, it could happen this year | 0:06 | |
| because Proctor and Gamble now brings you Crest, | 0:08 | |
| the one and only toothpaste that's shown | 0:10 | |
| it reduces cavities. | 0:12 | |
| Through eight years of tests reported in dental journals | 0:13 | |
| like the test Patty Timms was in. | 0:15 | |
| Patty Timms, who ran your test? | 0:18 | |
| - | Dentists. | 0:20 |
| They divided us into two groups. | 0:21 | |
| Announcer | They gave your group Crest? | 0:23 |
| - | Yes. | 0:25 |
| The others got a control toothpaste. | 0:26 | |
| Everyone brushed as usual for a year. | 0:28 | |
| Announcer | What result? | 0:30 |
| - | 49% fewer cavities with Crest. | 0:31 |
| Announcer | Know why? | 0:35 |
| - | Something in Crest? | 0:36 |
| - | Right. | |
| Only Crest contains fluoristan, | 0:38 | |
| so effective it has reduced cavities 21 to 49% | 0:41 | |
| in independent tests. | 0:44 | |
| Now don't expect miracles, but do expect fewer cavities. | 0:45 | |
| Visit your dentist twice a year, brush regularly | 0:50 | |
| with Crest, the only toothpaste with fluoristan, | 0:53 | |
| tested and found effective. | 0:56 |
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