P&G: Crest Toothpaste, 1950s-1960s
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| - | Susan, let's see how fast you can | 0:01 |
| find your sister, Cynthia, in this picture. | 0:03 | |
| - | There. | 0:06 |
| - | Right, Susan. | 0:07 |
| This is the Bartlett family. | 0:09 | |
| Cynthia here is in this picture | 0:11 | |
| because she took part in an unusual test. | 0:13 | |
| One of the tests that's made it possible | 0:15 | |
| for you to use the first toothpaste | 0:17 | |
| that's shown it reduces cavities. | 0:19 | |
| This toothpaste, Crest. | 0:22 | |
| Cynthia, how'd it happen? | 0:24 | |
| - | We were in school and they asked us to be | 0:26 |
| in a toothpaste test. | 0:27 | |
| - | Tell me, what were your feelings | 0:29 |
| at the time Mrs. Bartlett? | 0:30 | |
| - | Oh, that all toothpastes were pretty much a lie, | 0:31 |
| but if one could show that it reduced cavities, | 0:34 | |
| a test like this would certainly be worthwhile. | 0:37 | |
| - | Cynthia, tell us how the test was set up. | 0:40 |
| - | Well this picture shows there were two groups, | 0:42 |
| one used Crest, the other used a control toothpaste. | 0:45 | |
| I'm over here on the Crest side. | 0:47 | |
| - | Who ran your test, Cynthia? | 0:49 |
| - | Dennis, they told everyone to brush as usual. | 0:51 |
| - | What results? | 0:53 |
| - | 49% fewer cavities with Crest after a year. | 0:54 |
| - | Still think all toothpastes are alike Mrs. Bartlett? | 0:57 |
| - | Well, we all use Crest now, that speaks for itself. | 1:00 |
| - | What's the reason for the Crest results? | 1:04 |
| Fluoristan, a patented stannous fluoride formula | 1:07 | |
| that's reduced cavities 21 to 49% | 1:10 | |
| in independent scientific tests. | 1:13 | |
| This special Crest formula strengthens tooth enamel | 1:16 | |
| every time you brush, and the results are so significant, | 1:19 | |
| they have been reported in these dental journals. | 1:22 | |
| So, make it a habit to follow good dental rules | 1:25 | |
| and use Crest. | 1:28 | |
| Make sense to you, Mrs. Bartlett? | 1:30 | |
| - | Definitely, both a dental health program and craft. | 1:32 |
| - | And what is a dental health program? Do you know Susan? | 1:36 |
| - | Brush properly. | 1:39 |
| - | What else, Sally? | 1:40 |
| - | A regular check-up. | 1:41 |
| - | Cynthia? | 1:43 |
| - | And watch those between meal treats. | 1:43 |
| - | And use Crest. Crest is not a cure all, | 1:45 |
| so don't expect miracles, | 1:50 | |
| but do expect fewer cavities with Crest, | 1:52 | |
| the first toothpaste that's shown it reduces cavities. | 1:54 |
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