P&G: Crest Toothpaste, 1950s-1960s
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| Man | Was it Sally, | 0:01 |
| Cynthia, | 0:02 | |
| or Susan? | 0:04 | |
| Guess which of the Bartlett youngsters | 0:05 | |
| helped make it possible for your family | 0:07 | |
| to use the first toothpaste | 0:09 | |
| that's shown it reduces cavities, | 0:10 | |
| the toothpaste? | 0:12 | |
| Crest. | 0:13 | |
| The youngster? | 0:14 | |
| Well, let's look again. | 0:15 | |
| Cynthia, that grin's a giveaway. | 0:17 | |
| - | You're right. | 0:18 |
| I am the one who was in a toothpaste test. | 0:19 | |
| - | With your mother's approval naturally? | 0:21 |
| - | Well, I did feel that all toothpastes were alike, | 0:23 |
| but I thought if one could show that it reduces cavities, | 0:26 | |
| the test would be worthwhile. | 0:29 | |
| - | And was it? | 0:31 |
| Let's ask Cynthia to tell us about it. | 0:32 | |
| Who ran your test, Cynthia? | 0:34 | |
| - | Dentists. | 0:35 |
| Here's a picture of the kids in the test. | 0:36 | |
| We were divided into two groups. | 0:38 | |
| I'm over on this side. | 0:40 | |
| Man | And they gave your group Crest? | 0:42 |
| Cynthia | Yes. | 0:44 |
| The others got a control toothpaste. | 0:45 | |
| Everyone brushed as usual for a year. | 0:47 | |
| - | What result? | 0:48 |
| - | 49% fewer cavities with Crest. | 0:49 |
| - | Still think all toothpastes are alike, Mrs. Bartlett? | 0:53 |
| - | Not since I heard those results. | 0:55 |
| - | And the reason for those results? | 0:57 |
| Fluoristan. | 0:59 | |
| A patented status fluoride formula that | 1:01 | |
| strengthens tooth enamel every time you brush. | 1:03 | |
| It's reduced cavities 21 to 49% | 1:06 | |
| in independent scientific tests. | 1:08 | |
| Tests reported here in these dental journals. | 1:10 | |
| So switch your family to Crest | 1:13 | |
| and make sure they follow | 1:15 | |
| good dental rules. | 1:16 | |
| Such as, Susan? | 1:18 | |
| - | Brush properly. | 1:19 |
| Man | Sally? | 1:21 |
| - | Have regular checkups. | 1:21 |
| Man | Cynthia? | 1:23 |
| - | And wash between meal treats. | 1:24 |
| - | And use Crest. | 1:26 |
| Crest is not a cure all so don't expect miracles, | 1:27 | |
| but do expect fewer cavities with Crest. | 1:31 | |
| The first toothpaste that's shown it reduces cavities. | 1:33 |
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