P&G: Crest Toothpaste, 1950s-1960s
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| - | Jim, can you guess how old I was there? | 0:02 |
| - | 12 Miss Day? | 0:05 |
| - | 14, and believe me, I had too many cavities, | 0:06 |
| cavities, I'd like to spare my son. | 0:09 | |
| That's why your crest test interests me so much, | 0:12 | |
| just as it should interest you. | 0:14 | |
| After all, it's because of tests like Jim's, | 0:16 | |
| that we can all use a toothpaste recognized effective | 0:18 | |
| against cavities. Crest. Did everyone use Crest, Jim? | 0:22 | |
| - | No, we use Crest, the others used regular toothpaste. | 0:26 |
| - | Any special rules, Mrs. Clayton? | 0:29 |
| - | No, they all brushed as usual, for two years. | 0:31 |
| - | And what were the results, Jim? | 0:34 |
| - | We got 25% fewer cavities with Crest. | 0:35 |
| - | Wonderful. | 0:38 |
| You were in another toothpaste test, weren't you? | 0:39 | |
| - | Yeah. | 0:41 |
| - | Well, Cynthia, did your Crest group do as well as Jim's? | 0:42 |
| - | Even better. | 0:45 |
| - | Better? Was it run the same? | 0:47 |
| - | Uh huh, and we had 49% fewer cavities | 0:48 |
| with Crest after a year. | 0:50 | |
| - | Good for you. | 0:53 |
| Are you still using regular toothpaste? | 0:54 | |
| When you could be reducing cavities with Crest? | 0:56 | |
| Remember, Crest, is the only toothpaste recognized effective | 0:59 | |
| against cavities by the American Dental Association. | 1:03 | |
| As their counsel on Dental Therapeutics says, | 1:07 | |
| Crest has been shown to be an effective decay preventive | 1:09 | |
| dentifrice. That can be of significant value, | 1:13 | |
| when used in a conscientiously applied program | 1:14 | |
| of oral hygiene, and regular professional care. | 1:18 | |
| You know what that means, Jim? | 1:22 | |
| - | Visit the dentist regularly. | 1:23 |
| - | Go easy on between meal treats. | 1:24 |
| - | Of course, and brush often with Crest. | 1:27 |
| Crest with fluoristan, | 1:30 | |
| the only toothpaste recognized effective against cavities. | 1:32 |
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