P&G: Crest Toothpaste, 1950s-1960s
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| - | Wow-wee! | 0:01 |
| Announcer | Your family feel this good | 0:03 |
| after a dental checkup? | 0:04 | |
| It's the year for it because Proctor and Gamble | 0:06 | |
| now brings you Crest, the one and only toothpaste | 0:08 | |
| that's shown it reduces cavities. | 0:11 | |
| Through eight years of tests reported in dental journals. | 0:12 | |
| Test like the one these children were in. | 0:15 | |
| Say, Jim Clayton, tell us about your test? | 0:17 | |
| - | The dentist wanted to see | 0:19 |
| if a toothpaste could reduce cavities. | 0:21 | |
| Announcer | What did they do? | 0:23 |
| - | They gave half of us Crest | 0:24 |
| and the other a control toothpaste. | 0:26 | |
| Everybody brushed as always. | 0:28 | |
| Announcer | What happened? | 0:30 |
| - | We got 25% fewer cavities with Crest. | 0:31 |
| Announcer | You know what's different about crest? | 0:34 |
| Only Crest contains fluoristan. | 0:38 | |
| So effective it has reduced cavities | 0:41 | |
| 21 to 49% in independent tests. | 0:43 | |
| Now don't expect miracles, but do expect fewer cavities. | 0:47 | |
| Visit your dentist twice a year. | 0:51 | |
| Brush regularly with Crest. | 0:53 | |
| They only toothpaste with fluoristan. | 0:55 | |
| Tested and found effective. | 0:57 |
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