P&G: Crest Toothpaste, 1950s-1960s
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| - | Meet Mary Susan LeFevre. | 0:01 |
| One of her parents took part in a toothpaste test | 0:03 | |
| that showed Crest reduces cavities. | 0:05 | |
| Can you tell who it was? | 0:07 | |
| Let's ask Mary Susan | 0:09 | |
| - | My daddy. | 0:10 |
| Interviewer | Good girl. When was the test, Mr. LeFevre? | 0:11 |
| - | When I was a student at Indiana university. | 0:14 |
| Interviewer | How'd your group make out? | 0:16 |
| - | Not as well as the other group. | 0:17 |
| Interviewer | Because... | 0:19 |
| - | We used regular toothpaste. | 0:20 |
| - | While the others used Crest. | 0:21 |
| Now here's the story filmed at the university. | 0:23 | |
| (film projector rolling) | 0:25 | |
| On this side, they used regular toothpaste | 0:28 | |
| and over here, they use Crest. | 0:31 | |
| Mr. McLean, did anyone know which toothpaste was which? | 0:33 | |
| - | No, we did not. | 0:37 |
| - | How many took part in the test? | 0:38 |
| - | About 250. | 0:40 |
| - | How old were you then? | 0:41 |
| - | We were sophomores and juniors. About 19 or 20. | 0:43 |
| - | Thank you. Mr. LeFevre, did you brush any special way? | 0:45 |
| - | No. They told us to brush as usual. | 0:49 |
| - | Who told you to do that? | 0:51 |
| - | The university scientists running the test. | 0:52 |
| - | Thank you. The results: after two years, | 0:54 |
| the Crest group had 34%, fewer cavities, 34%. | 0:57 | |
| And the reason: fluoristan, | 1:02 | |
| Crest's exclusive formula developed, tested, | 1:04 | |
| and found effective through eight years | 1:07 | |
| of university research. | 1:09 | |
| This exclusive formula contains | 1:11 | |
| a decay preventive dentists put | 1:12 | |
| on teeth to reduce cavities. | 1:14 | |
| Through Crest, you put the same decay preventive | 1:16 | |
| on your teeth at home, too. | 1:19 | |
| So follow good dental habits, | 1:21 | |
| visit your dentist twice a year, and use Crest. | 1:23 | |
| Are you still using regular toothpaste | 1:26 | |
| when you could be reducing cavities with Crest? | 1:29 |
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