P&G: Crest Toothpaste, 1950s-1960s
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Transcript
Transcripts may contain inaccuracies.
- | (Narrator) Somebody in this family | 0:00 |
recently took part in a test that showed | 0:01 | |
there is a toothpaste that can reduce cavities. | 0:04 | |
Can you tell who it was? | 0:06 | |
Mrs. Keen, that grins a giveaway. | 0:08 | |
- | I'm afraid so, it was Gary here in the fifth grade. | 0:10 |
- | Mrs. Clapemen, you let your daughter Sheryl | 0:13 |
join in another test I believe. | 0:15 | |
- | Yes. When we learned that dentists would be in charge, | 0:17 |
we were for it. | 0:20 | |
- | The tests were of Crest against regular toothpaste. | 0:21 |
The results? Well we recently filmed interviews | 0:25 | |
with Gary and Sheryl at school. | 0:27 | |
Here's Gary. | 0:29 | |
- | Our tooth paste test lasted two years. | 0:31 |
- | And half the group used Crest and | 0:33 |
the other half regular toothpaste? | 0:35 | |
- | Yes sir, the dentist told everybody to brush | 0:36 |
the same way as always at home. | 0:39 | |
And my side go 25% fewer cavities. | 0:41 | |
- | And your side used Crest? | 0:44 |
- | Yes sir. | 0:46 |
- | Now to a chemistry lab for Sheryl's report. | 0:47 |
- | Now your half of the test group used Crest, Sheryl? | 0:51 |
- | Yes that's right, | 0:54 |
and the other group used regular toothpaste. | 0:56 | |
- | Were there any special instructions? | 0:58 |
- | No, just to brush as usual. | 1:00 |
- | And the Crest users got? | 1:01 |
- | 49% fewer cavities after one year. | 1:03 |
- | Thank you Sheryl. | 1:06 |
- | Such results show why Crest is the | 1:08 |
only toothpaste recognized effective against cavities | 1:10 | |
by the American Dental Association. | 1:13 | |
Their counsel reports, | 1:15 | |
Are you still using regular toothpaste | 1:27 | |
when you could be reducing cavities with Crest? | 1:30 | |
Follow good dental habits, | 1:33 | |
have check-ups twice a year, | 1:34 | |
and switch to Crest. | 1:36 |
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