P&G: Crest Toothpaste, 1950s-1960s
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| - | Are you still using regular toothpaste | 0:00 |
| when you could be reducing cavities with Crest? | 0:02 | |
| My guests tonight were part of tests | 0:05 | |
| that showed Crest does work, | 0:08 | |
| showed it from actual experience in toothpaste tests. | 0:10 | |
| Mrs. Clapham what's happened since Crest reduced | 0:13 | |
| cavities 49% for Cheryl's group? | 0:15 | |
| - | Well, we all use it now. | 0:18 |
| Results like that can't be ignored. | 0:20 | |
| - | Mr. Lefever the crest group | 0:22 |
| got 34% fewer cavities in your test. | 0:24 | |
| What's happened since? | 0:27 | |
| - | We've switched. | 0:28 |
| Host | To crest? | 0:29 |
| Mr. Lefever | Yes. | 0:30 |
| - | We've started Mary on it too. | 0:31 |
| - | Mary Keen do you know what 25% means? | 0:33 |
| - | No. | 0:35 |
| - | Well, for brother Gary's group, | 0:36 |
| it meant a lot fewer cavities, I'll bet you use Crest too. | 0:37 | |
| - | We do. | 0:41 |
| - | Do you? | 0:42 |
| - | Remember Crest and only crest is recognized effective | 0:43 |
| against cavities by the American Dental Association. | 0:46 | |
| It's council on dental therapeutics reports. | 0:49 | |
| Crest has been shown to be an effective | 0:51 | |
| decay-preventative dentifrice | 0:53 | |
| that can be of significant value, | 0:55 | |
| when used in a conscientiously applied program | 0:57 | |
| of oral hygiene and regular professional care. | 0:59 | |
| So protect your family with good dental habits, | 1:02 | |
| checkups twice a year and Crest, | 1:05 | |
| the only toothpaste recognized effective against cavities | 1:07 | |
| by the American Dental Association. | 1:10 |
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