P&G: Crest Toothpaste, 1950s-1960s
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| - | Somebody in this family took part in a test that showed | 0:01 |
| there's a toothpaste that can reduce cavities. | 0:04 | |
| Can you tell who? | 0:06 | |
| Mrs. Clapem, your daughter's grin is a giveaway. | 0:08 | |
| - | Yes, I'm afraid so. | 0:10 |
| It was Cheryl here. | 0:12 | |
| - | Cheryl and 422 others took part in a test of Crest | 0:13 |
| against regular toothpaste. | 0:18 | |
| The results? | 0:19 | |
| we recently filmed an interview with Cheryl at school. | 0:20 | |
| Your half of the test group used Crest, Cheryl. | 0:24 | |
| - | Yes that's right. | 0:27 |
| And the other group used regular toothpaste. | 0:28 | |
| - | Were there any special instructions? | 0:31 |
| - | No, just to bush as usual. | 0:33 |
| - | And the Crest users got? | 0:34 |
| - | 49% fewer cavities after one year. | 0:36 |
| - | Thank you Cheryl. | 0:39 |
| 49% fewer cavities with Crest. | 0:42 | |
| The reason? | 0:44 | |
| Crest's exclusive formula fluoristan | 0:45 | |
| that contains the same decay-preventive dentists use. | 0:48 | |
| It's this fluoristan that reduced cavities | 0:52 | |
| in eight years of tests like Cheryl's. | 0:54 | |
| And these results are the reason Crest | 0:57 | |
| has become the only toothpaste | 0:59 | |
| recognized effective against cavities | 1:01 | |
| by the American Dental Association. | 1:04 | |
| Their council on dental therapeutics reports | 1:06 | |
| Crest has been shown to be an effective | 1:09 | |
| decay-preventive dentifrice that can be of significant value | 1:11 | |
| when used in a conscientiously applied program | 1:14 | |
| of oral hygiene and regular professional care. | 1:17 | |
| Protect your family with good dental habits. | 1:21 | |
| Check-ups twice a year and Crest. | 1:23 | |
| The only toothpaste recognized effective against cavities | 1:25 | |
| by the American Dental Association. | 1:29 |
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