P&G: Crest Toothpaste, 1950s-1960s
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Transcript
Transcripts may contain inaccuracies.
- | Good evening. | 0:01 |
I'm Earl Cameron with news about a completely different | 0:02 | |
kind of toothpaste. | 0:05 | |
If you've ever had a cavity in your family, just watch. | 0:07 | |
- | Wow! | 0:11 |
[[Earl]] Does your family feel this good | 0:13 | |
after a dental checkup? | 0:14 | |
Well, this is the year for it, | 0:16 | |
because Proctor & Gamble now brings you Crest. | 0:17 | |
The first toothpaste that's shown it reduces cavities, | 0:20 | |
shown it in tests reported in dental journals. | 0:24 | |
Gary Keene. How about the toothpaste test You were in? | 0:27 | |
- | I was using Crest for two years. | 0:30 |
[[Earl]] Half the group used Crest, | 0:32 | |
the other half, a control toothpaste. Is that right? | 0:33 | |
- | Yes, sir. The dentist told everybody | 0:35 |
to brush the same way as always. | 0:37 | |
At home. | 0:40 | |
And my side, Got 25% fewer cavities. | 0:41 | |
[[Earl]] And your side used Crest? | 0:44 | |
- | Yes, sir. | 0:46 |
[[Earl]] What's different about Crest? | 0:47 | |
Fluoristan, a patented status fluoride formula. | 0:49 | |
That's reduced cavities 21 to 49% in scientific tests. | 0:52 | |
Now don't expect miracles, | 0:57 | |
but do expect fewer cavities with Crest. | 0:58 | |
Visit your dentist twice a year. | 1:02 | |
Brush regularly with Crest. | 1:04 | |
The first toothpaste that's shown it reduces cavities. | 1:05 | |
You've seen the news use what's been first recorded, | 1:10 | |
right here in these dental journals. | 1:12 | |
Eight years of tests showed that | 1:16 | |
this toothpaste reduces cavities. | 1:18 | |
Crest. | 1:20 | |
Now made and sold in Canada for the first time. | 1:21 | |
Start reducing your family's cavities right away with Crest. | 1:25 |
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