P&G: Crest Toothpaste, 1950s-1960s
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| - | Wow! | 0:01 |
| Announcer | Does your family feel this good | 0:02 |
| after a dental checkup? | 0:03 | |
| Well, this is the year for it | 0:05 | |
| because Proctor and Gamble now brings you Crest, | 0:06 | |
| the first toothpaste that's shown it reduces cavities, | 0:09 | |
| showed it in tests preferred in dental journals. | 0:12 | |
| Like the one in which Carol Clapham helped test Crest | 0:15 | |
| against the control toothpaste. | 0:18 | |
| Half of the group used Crest, Carol? | 0:20 | |
| - | Yes, that's right. | 0:22 |
| And the other group used regular toothpaste. | 0:23 | |
| - | Were there any special instructions? | 0:25 |
| - | No, we just brushed as usual. | 0:27 |
| - | And Crest users got? | 0:30 |
| - | 49% fewer cavities after one year. | 0:32 |
| - | What's different about Crest? | 0:35 |
| Fluoristan. | 0:37 | |
| Crest's patented status, fluoride formula. | 0:38 | |
| That's reduced cavities 21 to 49% in scientific tests. | 0:41 | |
| Now don't expect miracles, | 0:46 | |
| but do expect fewer cavities with Crest. | 0:47 | |
| It's simple. | 0:51 | |
| Good dental habits, checkups twice a year and Crest. | 0:52 | |
| The first toothpaste that's shown it reduces cavities. | 0:56 |
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