P&G: Crest Toothpaste, 1950s-1960s
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Transcript
Transcripts may contain inaccuracies.
- | Our Crest plane is taking us | 0:01 |
on the second leg of our trip. | 0:03 | |
A trip to report the facts behind Crest. | 0:05 | |
We've already shown how older children tested toothpaste | 0:08 | |
and reduced their cavities with Crest. | 0:11 | |
Now we'll look in on a grammar school | 0:14 | |
and see what Crest has meant for a younger group. | 0:16 | |
Gary, how long did your toothpaste test last? | 0:19 | |
- | Our toothpaste test lasted two years. | 0:22 |
- | And half the group used Crest | 0:24 |
and the other half regular toothpaste? | 0:26 | |
- | Yes sir, the dentist told everybody | 0:28 |
to brush the same way as always at home. | 0:29 | |
And my side got 25% fewer cavities. | 0:33 | |
- | And your side used Crest? | 0:36 |
- | Yes, sir. | 0:38 |
- | What makes Crest so effective? | 0:39 |
This, fluoristan. | 0:41 | |
Crest's exclusive stannous fluoride formula. | 0:43 | |
Stannous fluoride is a decay fighter | 0:46 | |
dentists themselves use. | 0:48 | |
A decay fighter dentists put on teeth to prevent cavities. | 0:50 | |
With Crest, your family gets the same | 0:53 | |
stannous fluoride protection too, every time they brush. | 0:56 | |
Protection in toothpaste form | 0:59 | |
that only Crest with fluoristan can give. | 1:01 | |
So team this exclusive decay fighter | 1:04 | |
with the good dental health rules | 1:06 | |
you'll find right in the carton. | 1:08 | |
Switch to Crest | 1:10 | |
to start reducing your family's cavities now. | 1:12 | |
First stop on our Crest Trip, Indiana, | 1:19 | |
where thousands have shown | 1:22 | |
now you can do something about tooth decay | 1:23 | |
with a toothpaste. | 1:26 | |
With this toothpaste, Crest. | 1:27 | |
You see, Crest has shown it can reduce cavities, | 1:29 | |
shown it in scientific tests. | 1:32 | |
And that's why we're here. | 1:34 | |
For a report from two people, | 1:35 | |
each representing a different group that tested Crest. | 1:37 | |
Our first report is from this chemistry lab and Randy Lloyd. | 1:40 | |
Randy, how did the test work? | 1:44 | |
- | Well, the dentists divided us into two groups. | 1:46 |
My group used Crest, the others used a regular toothpaste. | 1:48 | |
- | And you brushed as usual? | 1:51 |
- | That's right. | 1:52 |
- | And how did your group make out? | 1:53 |
- | Well, at the end of the year, | 1:54 |
we had 49% fewer cavities with Crest. | 1:55 | |
- | 49% fewer cavities with Crest. | 1:58 |
And now we go to the scene of another recent test | 2:02 | |
of Crest against regular toothpaste. | 2:04 | |
Howe Military School, | 2:06 | |
where we'll talk to dental scientist Verling Votaw. | 2:08 | |
- | Frank, the cadets were the toothpaste testers. | 2:10 |
Half using Crest and half using regular toothpaste. | 2:13 | |
- | What did the cadets do? | 2:17 |
- | Each group brushed three times a day | 2:18 |
under identical conditions. | 2:21 | |
- | And how did the Crest users make out? | 2:22 |
- | 45% fewer cavities after two years, Frank. | 2:25 |
- | Such results show why Crest | 2:30 |
is recognized effective against cavities | 2:31 | |
by the American Dental Association. | 2:33 | |
Their council reports, "Crest has been shown | 2:35 | |
to be an effective decay-preventive dentifice | 2:38 | |
that can be of significant value when used | 2:40 | |
in a conscientiously applied program | 2:43 | |
of oral hygiene and regular professional care." | 2:45 | |
Protect your family with good dental habits, | 2:48 | |
dental checkups twice a year, and Crest. | 2:50 | |
The only toothpaste recognized effective against cavities | 2:53 | |
by the American Dental Association. | 2:57 |
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