P&G: Crest Toothpaste, 1950s-1960s
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| - | If your youngster has ever had a cavity, | 0:01 |
| remember this smile. | 0:04 | |
| It belongs to Gary Keene, one of the thousands | 0:05 | |
| who tested toothpaste and showed Crest reduces cavities. | 0:08 | |
| Gary? | 0:12 | |
| - | Our toothpaste test lasted two years. | 0:13 |
| - | And half the group used Crest, | 0:15 |
| and the other half regular toothpaste? | 0:17 | |
| - | Yes, sir. | 0:19 |
| The dentist told everybody to brush the same way | 0:20 | |
| as always at home, | 0:22 | |
| and my side got 25 percent fewer cavities. | 0:24 | |
| Man | And your side used Crest? | 0:27 |
| - | Yes, sir. | 0:29 |
| - | Such results show why Crest is recognized | 0:30 |
| effective against cavities | 0:32 | |
| by the American Dental Association. | 0:34 | |
| As their counsel reports, Crest has been shown | 0:36 | |
| to be an effective decay-preventive dentifrice | 0:39 | |
| that can be of significant value | 0:41 | |
| when used in a conscientiously applied program | 0:42 | |
| of oral hygiene and regular professional care. | 0:45 | |
| Protect your family with good dental habits. | 0:48 | |
| Dental check-ups twice a year, | 0:51 | |
| and Crest, the only toothpaste recognized effective | 0:52 | |
| against cavities by the American Dental Association. | 0:56 |
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