P&G: Crest Toothpaste, 1950s-1960s
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| - | Behind this smile lies a way to fewer cavities | 0:01 |
| for your family. | 0:03 | |
| This is Mrs. Edna Anderson, | 0:04 | |
| one of thousands who tested toothpaste | 0:06 | |
| and showed Crest reduces cavities. | 0:08 | |
| Mrs. Anderson? | 0:11 | |
| - | We tested toothpaste for one year | 0:12 |
| while at the university. | 0:14 | |
| - | Your group used Crest? | 0:15 |
| - | Yes, that's right. | 0:16 |
| - | And the other group used regular toothpaste. | 0:17 |
| - | Yes. | 0:20 |
| - | Did your brush on a special way? | 0:20 |
| - | No, we were told to brush as usual. | 0:22 |
| - | And the crest users got. | 0:25 |
| - | 42% fewer cavities. | |
| - | Thank you. | 0:29 |
| Such results show why Crest is recognized effective | 0:30 | |
| against cavities by the American Dental Association. | 0:33 | |
| As their council reports, | 0:36 | |
| "Crest has been shown to be an effective | 0:38 | |
| decay-preventative dentifrice | 0:40 | |
| that can be of significant value | 0:42 | |
| when used in a conscientiously applied program | 0:43 | |
| of oral hygiene and regular professional care." | 0:46 | |
| Protect your family with good dental habits, | 0:49 | |
| dental checkups twice a year, and Crest, | 0:52 | |
| the only toothpaste recognized effective against cavities | 0:54 | |
| by the American Dental Association. | 0:57 |
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