P&G: Crest Toothpaste, 1950s-1960s
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| - | If you're serious about reducing your family's cavities, | 0:01 |
| this smile can help you. | 0:04 | |
| It belongs to Doug Gulick, | 0:06 | |
| one of thousands who tested toothpaste | 0:08 | |
| and showed Crest reduces cavities. | 0:10 | |
| Doug? | 0:13 | |
| - | Our toothpaste test | |
| lasted two years. | 0:14 | |
| - | And half the group used Crest | 0:15 |
| and the other half used regular toothpaste. | 0:17 | |
| - | Yes, sir. | 0:19 |
| - | Did you brush | |
| in any special way? | 0:20 | |
| - | No, sir. | |
| - | What were the results? | 0:22 |
| - | 25% fewer cavities. | 0:24 |
| - | For your group? | |
| - | Yes. | 0:26 |
| - | And you used Crest. | |
| - | Mm-hmm. | 0:28 |
| - | Such results show | |
| why Crest is recognized effective against cavities | 0:30 | |
| by the American Dental Association. | 0:33 | |
| As their council reports, | 0:36 | |
| "Crest has been shown to be | 0:37 | |
| an effective decay-preventive dentifrice | 0:39 | |
| that can be of significant value | 0:41 | |
| when used in a conscientiously applied program | 0:42 | |
| of oral hygiene and regular professional care." | 0:45 | |
| Protect your family with good dental habits, | 0:48 | |
| dental checkups twice a year, | 0:50 | |
| and Crest, the only toothpaste recognized effective | 0:52 | |
| against cavities by the American Dental Association. | 0:56 |
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