P&G: Crest Toothpaste, 1950s-1960s
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| - | Remember these youngsters. | 0:01 |
| The cavities they didn't have | 0:03 | |
| should change your mind about toothpaste, | 0:05 | |
| because they're a few of the thousands who | 0:07 | |
| tested toothpaste and showed Crest reduces cavities. | 0:09 | |
| Randy, how did the test work? | 0:13 | |
| - | Well, the dentist divided us into two groups, | 0:15 |
| my group used Crest, the others used a regular toothpaste. | 0:17 | |
| - | And you were brushed as usual? | 0:19 |
| - | That's right. | 0:21 |
| - | And how did your group make out? | 0:22 |
| - | Well, at the end of the year | 0:23 |
| we had 49% fewer cavities with Crest. | 0:24 | |
| - | 49% fewer cavities with Crest. | 0:27 |
| Such results show why Crest is recognized | 0:30 | |
| effective against cavities | 0:33 | |
| by the American Dental Association. | 0:34 | |
| As their council reports, | 0:36 | |
| "Crest has been shown to be an effective | 0:38 | |
| decay-preventative dentifrice that can be | 0:40 | |
| of significant value when used in a conscientiously applied | 0:42 | |
| program of oral hygiene and regular professional care." | 0:45 | |
| Protect your family with good dental habits, | 0:48 | |
| dental checkups twice a year, and Crest. | 0:51 | |
| The only toothpaste recognized effective against cavities | 0:54 | |
| by the American Dental Association. | 0:57 |
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