P&G: Crest Toothpaste, 1950s-1960s
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| - | If your youngster's smile | 0:01 |
| is worth protecting against cavities, | 0:03 | |
| this smile can help you. | 0:05 | |
| It belongs to Cheryl Clapham, | 0:06 | |
| one of the thousands who tested toothpaste | 0:08 | |
| and showed Crest reduces cavities. | 0:11 | |
| Now, your half of the test group used Crest, Cheryl. | 0:14 | |
| - | Yes, that's right | 0:17 |
| and the other group used regular toothpaste. | 0:18 | |
| - | Were there any special instructions? | 0:20 |
| - | No, just to brush as usual. | 0:22 |
| - | And the Crest users got-- | 0:24 |
| - | 49% fewer cavities after one year. | 0:26 |
| - | Thank you. Cheryl. | 0:29 |
| Such results show why Crest is recognized effective | 0:30 | |
| against cavities by the American Dental Association. | 0:33 | |
| As Bar Council reports, "Crest has been shown | 0:36 | |
| "to be an effective decay-preventive dentifrice | 0:38 | |
| "that can be of significant value | 0:41 | |
| "when used in a conscientiously applied program | 0:42 | |
| "of oral hygiene and regular professional care." | 0:45 | |
| Protect your family with good dental habits, | 0:48 | |
| dental checkups twice a year, and Crest, | 0:51 | |
| the only toothpaste recognized effective against cavities | 0:54 | |
| by the American Dental Association. | 0:57 |
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