P&G: Crest Toothpaste, 1950s-1960s
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| - | University dental scientists came here | 0:02 |
| and set up a toothpaste test. | 0:04 | |
| - | Crest against regular toothpaste? | 0:06 |
| - | That's right. | 0:08 |
| The cadets were divided into two groups, | 0:09 | |
| one using Crest, and the other regular toothpaste. | 0:11 | |
| Both groups brushed three times a day. | 0:14 | |
| - | How did the Crest group do? | 0:16 |
| - | Quite well. | 0:18 |
| They averaged 45% fewer cavities after two years. | 0:19 | |
| - | Those cadets represent one of the many groups | 0:23 |
| that showed Crest reduces cavities. | 0:25 | |
| The reason? | 0:28 | |
| Fluoristan, Crest's exclusive decay fighter | 0:28 | |
| that contains the same stannous fluoride dentists use. | 0:31 | |
| Protect your family with good dental habits, | 0:35 | |
| dental checkups twice a year, and Crest. | 0:37 | |
| - | Important. | 0:41 |
| American Dental Association recognizes Crest. | 0:42 | |
| Their council reports Crest | 0:45 | |
| an effective decay preventive dentifrice | 0:47 | |
| of significant value when used in a conscientious program | 0:49 | |
| of oral hygiene and regular professional care. | 0:51 | |
| Crest, the only toothpaste recognized effective | 0:54 | |
| against cavities by the American Dental Association. | 0:57 |
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