P&G: Crest Toothpaste, 1950s
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| Voiceover | First stop on our Crest trip: | 0:02 |
| Indiana. | 0:03 | |
| Where thousands have shown, | 0:04 | |
| now you can do something about tooth decay | 0:06 | |
| with a toothpaste. | 0:08 | |
| We'll talk to three people, | 0:10 | |
| each representing a different group that tested Crest. | 0:11 | |
| First, Gary Keen. | 0:15 | |
| - | Our toothpaste test lasted two years. | 0:17 |
| - | And half the group used Crest | 0:19 |
| and the other half regular toothpaste? | 0:21 | |
| - | Yes, sir. The dentist told everybody | 0:22 |
| to brush the same way as always, at home. | 0:24 | |
| And my side got 25% fewer cavities. | 0:28 | |
| Man | And your side used Crest. | 0:31 |
| - | Yes, sir. | 0:33 |
| - | And now let's switch to a chemistry lab | 0:34 |
| and find out about another test. | 0:36 | |
| - | They asked us to brush the same as usual | 0:38 |
| - | And the Crest users got? | 0:39 |
| - | 49% fewer cavities at the end of the year. | 0:41 |
| - | 49% fewer cavities? | 0:44 |
| - | Thank you, Cheryl. | 0:46 |
| - | You're welcome. | 0:47 |
| Voiceover | And now to Howell Military School, | 0:48 |
| to talk to dental scientist Verling Votaw. | 0:50 | |
| - | Frank, the cadets were the toothpaste testers, | 0:52 |
| half using Crest and half using regular toothpaste. | 0:56 | |
| - | What did the cadets do? | 0:59 |
| - | Each group brushed three times a day | 1:01 |
| under identical conditions. | 1:03 | |
| - | And how did the Crest users make out? | 1:04 |
| - | 45% fewer cavities after two years, Frank. | 1:07 |
| - | 25 to 49% fewer cavities with Crest. | 1:12 |
| With facts like these, | 1:15 | |
| you can see why Crest and only Crest has been recognized | 1:16 | |
| as effective against cavities | 1:20 | |
| by the American Dental Association. | 1:22 | |
| As their council on dental therapeutics put it, | 1:24 | |
| "Crest has been shown to be an effective | 1:27 | |
| decay preventive dentifrice that can be of | 1:29 | |
| significant value when used in a conscientiously | 1:31 | |
| applied program of oral hygiene | 1:34 | |
| and regular professional care." | 1:36 | |
| So switch to Crest, | 1:38 | |
| the only toothpaste recognized effective against cavities | 1:40 | |
| by the American Dental Association. | 1:43 |
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