P&G: Crest Toothpaste, 1950s
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| ♪ I got no new cavities, ca- ♪ | 0:01 | |
| (door slamming) | 0:05 | |
| - | Oh mom, oh mom, look mom, no cavities. | 0:08 |
| - | Say, we'll have to save this. | 0:11 |
| - | And just one cavity for me, too. | 0:14 |
| - | Nice going, Crest sure has done well by us. | 0:16 |
| Announcer | Yes, Crest can really reduce cavities | 0:20 |
| because only Crest has fluoristan, | 0:23 | |
| an exclusive stannous fluoride formula. | 0:25 | |
| This fluoride is a decay fighter dentists use. | 0:28 | |
| A decay fighter dentists put on teeth to prevent cavities. | 0:31 | |
| With Crest, you put the same fluoride on your teeth at home. | 0:34 | |
| Works, too. | 0:37 | |
| In a year test at a military school, | 0:38 | |
| Crest and regular toothpaste were used | 0:41 | |
| under identical conditions. | 0:43 | |
| Brushing was supervised three times a day. | 0:44 | |
| Result: 57% fewer cavities with Crest. | 0:47 | |
| So visit your dentist twice a year, | 0:51 | |
| follow good dental health rules, and use Crest. | 0:52 | |
| You too may hear- | 0:56 | |
| - | Look mom, no cavities. | 0:57 |
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