P&G: Crest Toothpaste, 1950s
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| - | Kukula! Luca Kukula! It's happening. | 0:01 |
| - | What's happening. Ali? | 0:04 |
| - | Ooh I hate to admit it, | 0:05 |
| but Frank Blair is slowly convincing me. | 0:06 | |
| Crest toothpaste really works! | 0:09 | |
| - | I know. | 0:11 |
| - | I won't tell him! Oh no, sir I won't te- | 0:12 |
| Oh, hello Frank. | 0:15 | |
| - | Hello Ali. | 0:16 |
| Say? Answer me this. While I get very few cavities myself. | 0:17 | |
| - | Naturally. You've only got one tooth. | 0:21 |
| - | Oh Kukula! | 0:23 |
| Nevertheless, many folks get cavities, cavities, cavities. | 0:25 | |
| They'd be a real test for Crest. | 0:29 | |
| - | Well Ali, three women in Summit, New Jersey | 0:31 |
| had just that problem. | 0:34 | |
| Look. | 0:35 | |
| - | Our three families had about the | 0:36 |
| worst cavity record in town a year ago. | 0:37 | |
| Crest seemed to work for those little kids on TV. | 0:40 | |
| So I convinced Mary, Lou, and Joan that we should try it. | 0:43 | |
| - | Well, how many cavities did your family | 0:46 |
| have filled a year before using Crest? | 0:48 | |
| - | Nine, | 0:50 |
| [Frank] Nine? | 0:51 | |
| Mrs. de Rosa? | 0:53 | |
| - | About 13. | 0:54 |
| [Frank] Okay, Mrs. Witsell? | 0:55 | |
| We had over four a piece, 25 in all, can you imagine? | 0:57 | |
| - | 25. That adds up to 47 cavities with regular toothpaste. | 1:02 |
| And then you used Crest for one year. What happened? | 1:07 | |
| - | We cut our cavities to three. | 1:10 |
| - | And I didn't have any! | 1:12 |
| - | Look, mom, no cavities huh? | 1:14 |
| [Frank] Mrs. de Rosa? | 1:16 | |
| - | To six! | 1:18 |
| [Frank] Six, that's good. | 1:19 | |
| Mrs. Witsell? | 1:19 | |
| - | Just about half as many. | 1:21 |
| 14 cavities among the 6 of us. | 1:22 | |
| [Frank] 14? That's great. | 1:25 | |
| That comes to 23. Now let's see. | 1:26 | |
| 47 cavities with regular toothpaste, | 1:29 | |
| 23 with Crest. | 1:32 | |
| Why you cut your cavities more than half! | 1:34 | |
| Even families with real cavity problems | 1:37 | |
| can get results like this with Crest, | 1:40 | |
| let crest cut Your family's cavities too. | 1:42 | |
| Prove it to yourself. | 1:45 |
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